Flux Factory: A Story of Usability Testing Study

THE PROBLEM Our client: Nat Roe (executive director @ Flux Factory) Who we are: a group of 5 graduate students attending an usability course at Pratt Institute. Problem: choosing which area of Flux Factory’s website to test out. Flux Factory is a mainly not-for-profit arts organization (see Figure 1) aimed at providing emerging artists with …

Read more

Design Critique: ZocDoc (web)

ZocDoc poster

ZocDoc is a popular New York-based online platform that makes it easy for people to schedule appointments with their doctors. Users can choose their insurance plan, schedule an appointment with a doctor in their network, and if they wish, leave a rating for the doctor’s services after they have attended the appointment. On initiating a …

Read more