News

What’s going on with IXD@Pratt? Posts in this category cover news, announcements, and other important information about the IXD program at Pratt.

Taking Control of Your Thoughts: Improving the Usability of Affirmation Studio App

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Project Summary Founded in NYC, Affirmation Studio is an app that aims to help people benefit from daily positive affirmations. Through these statements the app can help to improve people’s mood, boost their self-esteem, and increase their confidence. The project goal was to identify areas of usability improvement that can be made so that users …

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Leveraging Analytics to Increase Reach and Engagement for Braata Productions

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Introduction Braata Productions is a not-for-profit organization that provides a platform for Caribbean and Caribbean-American artists to express themselves through folk art, theater, music, education and community events. Organizational Goals Braata expressed a desire to improve their web presence in order to: Process In collaboration with Andrew Clarke, Executive Director of Braata, I spent three …

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Creative Capital: Website and Instagram Insights

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Tereza Chanaki | INFO-685-01 | MSc Museums and Digital Cultures Overview  Creative Capital is committed to understanding how their digital audience is interacting with the website and whether their content is reaching key users. As a non-profit grantmaking organization that is dedicated to funding artists in their pursuit of groundbreaking new work, their organization vision …

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Medscape: Usability Case Study

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GOAL: Evaluate search across Medscape site Medscape: Reference website for medical professionals Primary Audience: PhysiciansOther Audiences: Nurses, Pharmacists, Physician Assistants, etc. Team C: Usability Theory & Design Students with diverse & complimentary backgrounds All of the members of Team C participated across the usability study — contributing to the pre and post test surveys, conducting …

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Revolutionizing Online Learning: A Usability Testing Case Study of Knowunity

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Knowunity, Europe’s largest e-learning platform, recently launched its mobile app in the US. Users can share and exchange resources like notes, study sheets, and test preparation materials while using the platform to communicate with other students across the country. This case study focuses on remote usability testing for Knowunity. The testing revealed that users found …

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Leveraging Two Versions of Google Analytics to Boost Engagement with Smithsonian Associates Pages & Products

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Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our …

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Creating an analytics report for Braata Productions

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Overview Client: Braata Productions Team members: Nishi Chitale, Nathalie Traikos, Marc Molta, Olivia Loeb-Mevorach Project Duration: 3 weeks Tools used: Google Analytics, Supermetrics, Google Sheets, Looker Studio Introduction Braata Productions is a charitable organization that offers an avenue for artists of Caribbean and Caribbean-American descent to showcase their talents through a diverse range of mediums …

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Analyzing Smithsonian Associates’ Google Analytics to Understand E-Commerce Data, Customer Behavior, and Transitioning to Google Analytics 4

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Project Background We worked with Smithsonian Associates to analyze their Google Analytics data as they anticipate a full transition from Universal Analytics to Google Analytics later this year. The scope of this analysis includes customer demographics and behavior, acquisition through traffic channels, e-commerce data, and checkout behavior. This case study outlines our main findings and …

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Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

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Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all …

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