Website Redesign for
 Community Board 3

Overview The Manhattan Community Board 3 (CB3) plays an important role in dealing with the welfare of the community of Chinatown and the Lower East Side. To improve the engagement between residents and community members, we redesign the CB3 website and focus on the experience of issue report service on the site. 👩🏻‍💻 Roles Researcher …

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Digital Accessibility on Online Grocery Services

It has been almost two years since COVID hit the U.S. Although restaurants and grocery stores have started to open, we can’t deny that online grocery and delivery services have become a part of our lives, especially when working from home. According to Brick Meets Click and Mercatus, approximately 50% of U.S. households (63.8 million) …

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Improving Quality of Interaction on the Pratt News Website by Observing User Behaviors

Abstract The newly designed Pratt New website features news, stories, and arts from Pratt Institute. This project aims to improve the interaction and performance of the website by learning the data and observing the user behaviors from Google Analytics and Hotjar. By collaborating with 4 peers, we made suggestions around improving the navigation, encouraging easier …

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DPOE-N

In 2018, the Digital Preservation Outreach & Education Network (DPOE-N) originally created by the Library or Congress in 2010, transitioned to Pratt Institute School of Information and New York University’s Moving Image Archiving and Preservation program.  In 2020, they were awarded a two-year grant from The Andrew W. Mellon Foundation with the a goal to …

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Seafood Watch Web Analytics: Evaluation Story

PROJECT OVERVIEW Seafood Watch is a project of Monterey Bay Aquarium that aims to spread knowledge about sustainable seafood and provides recommendations to businesses and everyday seafood consumers to reduce the negative impact of the seafood industry on the oceans. The new Seafood Watch website launched on 2nd December, 2020 and this project analyzes the …

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Evaluation Story: Kazani Beauty

CLIENT Kazani Beauty a family run business based in New York, creating hair and skincare products made of natural ingredients and contributes to causes surrounding environmental conservation and animal cruelty. According to internal data from Kazani, its mobile website 0% mobile user return rate over four months – a primary indicator that the website did …

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Usability Evaluation Case Study: Kazanibeauty.com mobile website

Project Summary: The goal of the Kazani usability study was to assess how well the kazanibeauty.com meets a user’s needs in making a an informed-purchase decision and discover areas for actionable improvements to better meet user needs. Based on 10 remote user tests, our research team of 5 members identified three overarching problems, addressed by …

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Design Story of Hoptale (iOS Travel App)

Project Brief Hoptale is an app that serves as an all-in-one content platform for travelers to explore, document, share and plan their trip stories. They have recently designed a travel panning feature, ‘Plan A Trip,” which allows travelers to make customized trip plans and edit detailed itineraries. I collaborated with four other 4 other UX …

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Evaluation Story: Audioguiarte>> PWA audio guide usability improvement

Overview  This report details the results of a usability study on a progressive web app designed by Audioguiarte, a company  based in Spain offering customized audio and multimedia solutions to museums. Due to the Covid-19 pandemic, The Thyssen Bornemisza National Museum asked Audioguiarte for  a digital solution to guarantee “zero contact,” as conventional audio guides …

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