Projects
What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.
Medscape: Search Usability Evaluation
8-minute read Executive Summary Our team conducted a thorough usability evaluation of the search experience on Medscape.com, with an emphasis on improving user interactions and optimizing the search results page. We selected and evaluated 10 participants using surveys to gain valuable insight into their search experiences. This evaluation’s deliverables include comprehensive usability test results and …
Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4
Overview The Smithsonian Associates is a cultural organization that acts as the educational branch of the Smithsonian Institution. Established in 1965, this organization presents a variety of educational activities, such as talks, workshops, creative arts courses, and live performances. Through its vast array of annual events, the Smithsonian Associates strives to foster a passion for …
Case Study: The Norman Sicily Project
Method: Moderated User Testing Team Members: Alicia Ritchie, Karan Vora, Keyi Zhang, Yiying Zhou Client: The Norman Sicily Project Introduction The Norman Sicily Project, founded by the client, contained history about the Norman Rulers and its lineage in Sicily. The client experienced extensive usability issues on the web interface that participants gave feedback on during …
Web & Social Media Analytics: Creative Capital
Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.
Case Study: Improving the order flow for NYC based courier service Airpals
Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.
Case Study: Usability Improvement for Pratt Institute Health and Wellness Web Pages
Overview: Our team sought to improve the usability of Pratt Institute’s Health Services webpages to make it easier for undergraduate students to access counseling and other mental health resources. The case study was conducted by a team of UX designers and involved 10 moderated usability tests. These tests helped the team understand the kind of …
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Improving usability of counselling services on Pratt Institute’s website – A Case Study
Introduction We studied Pratt Institute’s website interface to improve the user experience of Pratt’s community in accessing resources regarding counselling and mental health & wellbeing. Pratt Institute aims to assist its community, students, staff and faculty, in maintaining a healthy lifestyle by providing counselling and health resources in collaboration with The JED Foundation; a nonprofit …
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The Modern Vision: Enhancing MoMA’s Digital Learning Pages
The MoMA (Museum of Modern Art) is one of the largest and renowned museums in the world known for its modern and contemporary art collection. MoMA currently wants to invest in digital learning due to the spike of website traffic from casual learners during the pandemic. However, there is a concern that the pages explored …
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Generating More Leads For Smithsonian Institute Traveling Exhibition Services (SITES)
MY ROLEUser ResearcherUser Experience Design TIMELINE7 weeks TOOLSDesign: FigmaProject Management: NotionUser Research: Google Sheet, & Google FormPresentation: Google Slides CLIENT Smithsonian Institute Traveling Exhibition Services (SITES) TEAM MEMBERS Tawny TidwellWenge WangSneh Ganjoo Smithsonian Institute Traveling Exhibition Services (SITES) creates exhibitions that bring knowledge, discovery, and experiences traveling to people across America and beyond. The Challenge …
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