Avoid misleading by quantitative responses on questionnaire: Traps in usability evaluation and the solutions

Introduction

Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize the bias of quantitative usability data, and give the solution.Continue Reading »

It’s Written All Over Your Face! Or Is it? – Facial Response Analysis

Facial response analysis of the Mona Lisa

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.

 

     One element of great user experience design is a product that ignites positive emotions and engagement.Continue Reading »

How Emoticons Are Changing the Face of UX

Emojis showing four ranges of satisfaction

Current consumer culture is being inundated with feedback requests in the form of user surveys and questionnaires. This may benefit the businesses requesting, but the technique is far from a user-centered approach. The Finnish company HappyOrNot is succeeding in a new form of customer feedback through the innovative use of emoticons to measure customer satisfaction.

UX is More than Usability

“High usability scores [are] not always correlated with positive emotional ratings.” (Garcia, 2016) Therefore, it is of interest to UX professionals to pursue effective tools for analyzing how users and clients feel when interacting with products and services.… Continue Reading »

Usability and Accessibility -Examples for accessible websites/software

This article is mainly focus on the examples for accessible websites. The author discussed about the text alternative and color accessibility as examples. In those cases, audiences can get to know the definition, effect, bad and good use cases of these two examples.

When the internet comes, we live in a life with full convenience: We shop easily on the internet by just one clicking with the mouse; We search various resources for a report by pressing the keyboard.… Continue Reading »

Wayfinding: How Users Apply 3D Logic to 2D Interfaces

If you’ve ever tried to find your terminal in an airport, you’ve undergone a psychological process called wayfinding. Wayfinding is the navigation of 3D environments through the use of spatial cues, such as following signs and hallways to your intended destination. All humans learn how to wayfind from the moment they learn to crawl, so this technique is deeply ingrained into our psychology.… Continue Reading »

Design Tool Review: Adobe XD

Adobe XD
Adobe Experience Design (XD) is a UX design software, a part of Adobe Creative Cloud. It supports vector design and wireframing, and creating simple interactive click-through prototypes. XD was first released in early 2016. It has since received feedback and feature requests from beta users through its official channel.

This semester I have worked on my independent study project mostly using Adobe XD only.… Continue Reading »

Eye Tracking and The Best UX Practices in The Mobile World

In today’s world, usability testing is critical for designing user-friendly interfaces. These tests take on different forms and methods that help designers identify usability issues. This is critical when analyzing the bridge between design expectations and user behavior. Sensory-based technology, such as eye-tracking, has been revolutionary in gaining deeper insights on how users interact with technology.… Continue Reading »

Rethinking UX For Virtual Reality

Virtual reality is one of the most talked about emerging technologies in the recent years. While the idea isn’t novel, recent progress in computer graphic, haptic feedback and motion tracking technology have enabled VR with nearly infinite number of applications that present many challenges and opportunities for UX professionals. In my blog post, I will take a look at some of the factors that need to be considered in order to create a successful user experience for virtual reality.… Continue Reading »