Participatory design, help your stakeholders better define and scope their business

It is always easy to come out with an idea and share it with the team, but not every person is able to understand it and consider it as a business opportunity due to their background and knowledge. How do you make sure your ideas will fit into their business? Well, it is the time …

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Guerrilla Testing: Quick Validation at Low Cost

Guerrilla testing is one of the most effective and simplest (cheapest too) form of user testing to improve the quality of your product, and make sure people can use it for its intended purpose. Using guerrilla testing usually means going into a public place (e.g. a coffee shop, train station, etc.) where you can find a relevant audience to validate critical ideas or assumptions about your product.

How to measuring emotion and engagement to implement UX strategy into product?

Do you understand your mood throughout the day? “ Maybe or Unsure” is always a common answer. People are hardly recognize their own emotions, but nowadays our technology has been developed to recognize emotions and emotions began to become a major role in UX design process.  What is emotion? According to the definition of emotion …

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What’s the design system? How can you start?

A great digital product isn’t built in a short period of time. However, it requires several communications across the team and adapts in many iterations. As a UX professions, you may wonder are there any techniques or tools that help this process more efficient and also results in better outcome? Design system is a methodology …

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A Secret Weapon to Enhance UX: Microcopy

Microcopy might be a relatively strange term for many people. Even designers know what it means, microcopy is easy to be overlooked in the design process. However Microcopy is everywhere in our digital product. From the label on a call-to-action button, to the pop-up message on a certain interface, designers use it involuntarily as a …

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User Journey Mapping: Walking in your User’s Shoes

Journey-driven transformation is a powerful, end-to-end approach for creating exceptional “customer experiences” that drive revenue, profitability, and sustainable competitive advantage. As said by Ann Lewnes, EVP and CMO of Adobe: The term ‘customer experience’ won’t exist in the organization of the future. It will be so deeply entrenched in a company’s product, process, and culture that …

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the Rainbow Sheet – A Collaborative Tool to Quickly Generate Insights from User Testing

I came across this usability research tool the Rainbow Sheet in a case study. I took some time to research on this tool and found it to be a very concise and quick tool for generating insights from the user testing and a visually pleasing way to deliver the findings. The Rainbow sheet consists of …

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