User Journey Mapping:

Journey-driven transformation is a powerful, end-to-end approach for creating exceptional “customer experiences” that drive revenue, profitability, and sustainable competitive advantage. As said by Ann Lewnes, EVP and CMO of Adobe: The term ‘customer experience’ won’t exist in the organization of the future. It will be so deeply entrenched in a company’s product, process, and culture that …

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the Rainbow Sheet – A Collaborative Tool to Quickly Generate Insights from User Testing

I came across this usability research tool the Rainbow Sheet in a case study. I took some time to research on this tool and found it to be a very concise and quick tool for generating insights from the user testing and a visually pleasing way to deliver the findings. The Rainbow sheet consists of …

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Does It Make You Happy: Measuring User Experience

User Experience is a concept that has not been lucidly depicted anywhere over the cyber space. In commerce, user experience is a person’s emotions and attitudes about using a particular product, system or service. Do you want your website, application or product to be super successful? How can you measure user experience? Why do you need to measure user experience?

Measuring User-Experience through Heart Framework

The basic traffic metrics like seven-day active users, page views etc. are not good to evaluate the impact of User experience changes as firstly, they are generic and do not directly relate to the quality of the user experience, and secondly, it is difficult to make them actionable. This calls for a strong need for …

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