Quantitative Usability in the Corporate World: Data-Driven Design


This review briefly explores how quantitative and qualitative usability methods are leveraged by product managers as data-driven design to develop and deliver memorable user experiences.

Quantitative versus Qualitative

What is quantitative usability? According to the Nielsen Norman Group, it’s important to note the difference between quantitative and qualitative usability and what is required to carry out each.Continue Reading »

Benchmarking: Worth it?

There are many differences that should to be taken into consideration when choosing whether to set up your test as a qualitative or quantitative study. Qualitative testing yields results that can answer questions related to “why is this happening?” Or “how did that interaction make you feel?”. Where the main goal of performing a quantitative usability test is to gain some metrics, whether it be the success of a certain task, or time taken to complete a task, to name only a few.… Continue Reading »

Accessibility & Contrast Ratio

Source: https://www.consensusinteractive.com/5-tips-on-web-accessibility-and-ada-compliance/

According to the W3C WAI (Worldwide Web Consortium, Web Accessibility Initiative), Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including: auditory, cognitive, neurological, physical, speech, and visual. The initiative and publisher guidelines is meant to cover temporary and permanent disability conditions as well as situational/environmental and connectivity related differences among users.… Continue Reading »

Enhancing Productivity and ROI for ERP: A Quantitative Usability Evaluation

Figure (1): ERP (Enterprise Resource Planning) Software System

It is widely acknowledged that enterprise resource planning (ERP) systems suffer from complex user interfaces. The complexity of these user interfaces negatively affects the usability of these systems. Current research has shown that a need exists to improve the overall usability of ERP systems. Specific methods and criteria for assessing the usability of ERP systems have not been developed or widely published.… Continue Reading »

Brain-Computer Interface as a Method for Evaluating User Emotions

How would you feel if you were late for a meeting because of a Google Maps error? What if your favorite movie stopped loading at the most interesting moment? What if you missed your flight due to problems with your e-ticket? What would you do? Emotional states are greatly influenced by how people interact with environments and systems—including digital products and user interfaces.… Continue Reading »

Two ways to measure users’ emotions — survey and testing



I will discuss why users’ emotions matter in designing products and methods to measure and analyze users’ emotions to help achieve a better user experience. The research focuses on the Facial Action Coding System (FACS) and how it can be useful in finding out the insights while the users do the test.

Why should we care about users’ emotions?Continue Reading »

Metrics for Measuring Mobile User Engagement


User engagement has been a hot topic for usability researchers looking to “explain how and why applications attract people to use them.” (Sutcliffe, 2010, p.3) Over the course of the years, a variety of techniques have emerged to measure user engagement on the web. Yet with the rise of mobile phones and mobile usage, the focus has shifted from web to mobile analytics.Continue Reading »

Virtual Assistants – One of the most important accessibility trends

Virtual Assistants have become part of our everyday life. AI robots like Alexa and Siri are revolutionizing the way we communicate with our smart devices. However, what many might not realize is the impact of this technology when it comes to accessibility. This blog post will provide another perspective to these emerging AI robots.

I was eating breakfast one morning while listening to Amazon’s “Alexa” giving me the latest news brief.… Continue Reading »

A Brief Introduction to Zeplin and Adobe capture

UIuiAs a UX designer, there are many software or apps to accelerate the work. Zeplin and adobe capture are two useful application for UX designer to enhance their efficiency, containing collaborating with other colleagues and accumulating design material library.


The final work of a UX design project is high fidelity prototype, and then it normally will be sent to engineers who would build it by programming.… Continue Reading »

UX/UI Design for globalization – more than just translation

When you’re designing for international users of web products, internationalization and localization are things you have to consider. With the two together, we can call it web globalization (= internationalization + localization). The first and right instinct is to deal with translation, but it’s more than just using an auto-translator to simply translate the language itself.… Continue Reading »