Home screen ATK

Delicious Navigation

America’s Test Kitchen (ATK) has long separated itself from its Food Network siblings by its serious approach to cooking and a rich, subscription website. The experience is close to seamless as users are able to access and watch familiar television episodes and the tone of voice mirrors the on-air relationship that the ATK conveys.

While it’s not obvious if it is a fully responsive site, it does seem to be free from the “myth of the mobile user” as described by Peterson.… Continue Reading »

Empathy Mapping: Getting into the User’s Head

 

Another mapping technique to get into the head and feelings of a user to better understand problems and begin finding solutions.

There are a number of mapping techniques out there for UX people to use and learn about user behavior such as story mapping and journey mapping. And these are very effective in identifying and understanding problems with the entire user experience with a service or product.
Continue Reading »

Portfolio Review techniques

Recently, the team I have been working on is hiring for senior designers. And I went through all the portfolio review and design exercise parts. As an intern, I learned so much from those candidates, and I want to share all these useful points with you.

Portfolio Review

Every candidate starts from the portfolio review part.… Continue Reading »

Facial Expressions Analysis: How does it work?

Introduction

Emotions instinctually influence our behaviors and every day decisions. As such, emotions are  a great way to understand users’ interactions with products and it helps to inform our designs. But how can we measure emotion?

As the greatest expression of emotion can be seen on our faces, Facial Expression Analysis is a great method of measuring emotion and engagement.… Continue Reading »

Delight Users with Kano Model

Introduction

It is always significant to make users delightful when engaging with the products, however, it can be extremely challengable either to measure their emotional reactions towards products or to prioritize them. This is where Kano Model comes into play, which is used for measuring desirability of different product features. This post will breifly introduce this method and discuss its advantages/disadvantages.Continue Reading »

Measuring and Detecting Emotions: Do We Really Know How You Feel?

Image Credit: MIT News

Think about the apps, websites, and other digital products that we encounter everyday. How do we feel when using them? Have we been pleased by some of them while annoyed by others? Are we aware of our reactions and behaviors when such feelings occur? Think of the times when we have the urge to abandon a website or uninstall an app out of frustration, and we will understand how much emotion weighs in those interactions.… Continue Reading »

Simulating Color Blindness for a More Accessible Interface

Choosing a good color scheme that follows best practices in design theory is a very important factor when creating a digital interface. It’s also important to design in ways that allow as many people as possible to access a product by taking into account the differing ways in which people perceive color.

What is color blindness?Continue Reading »

Do YouTube and Vimeo Meet WCAG 2.1 Keyboard Accessibility Guidelines?

Introduction

A screenshot of the WCAG 2.1 webpage.

The World Wide Web Consortium’s Web Content Accessibility Guidelines 2.1

 

In June 2018 the World Wide Web Consortium (W3C) released the updated Web Content Accessibility Guidelines (WCAG 2.1). The W3C is the main international standards organization for the World Wide Web that develops protocols and guidelines that ensure long-term growth for the Web.… Continue Reading »

How to Play with Color on Interface

 

As UX Designers, we have the power to design a product that can be interacted with million people on the internet. It is our obligation to make sure users can successfully access our website. This means all the users include who have visual impairments, color blind, hearing, cognitive disabilities or problems, who use different devices to access a website, and who uses an old operating system.Continue Reading »