Redesigning CB3 Website and Landmarks Feature

Client Brief Community Board 3 is a resident board located in downtown Manhattan which has an important advisory role in land use and zoning matters, City budget, municipal service delivery, and many other matters. There were two objectives for redesigning the website. One is restructuring CB3 Website and the other is designing a feature of …

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Digital Accessibility on Online Grocery Services

It has been almost two years since COVID hit the U.S. Although restaurants and grocery stores have started to open, we can’t deny that online grocery and delivery services have become a part of our lives, especially when working from home. According to Brick Meets Click and Mercatus, approximately 50% of U.S. households (63.8 million) …

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Case Study: Is Pratt’s News Site easy to navigate?

Pratt News is a resource for current events and other content relevant to the Pratt community. It features a unique navigation menu that sets it apart from the rest of the Pratt Institute website. In this project, our team used Google Analytics and HotJar to help users find content and get around the site more …

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Improving Quality of Interaction on the Pratt News Website by Observing User Behaviors

Abstract The newly designed Pratt New website features news, stories, and arts from Pratt Institute. This project aims to improve the interaction and performance of the website by learning the data and observing the user behaviors from Google Analytics and Hotjar. By collaborating with 4 peers, we made suggestions around improving the navigation, encouraging easier …

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Is the content on the new Pratt News website more engaging?

New Pratt News website was officially launched in September which re-designed and re-integrated information, navigation, and interaction. The new website incorporates more distinctive sections such as Articles, Daily Hub, and Prattfolio. The changes also help the communication department and editorial department to figure out a new approach for the Pratt website development. During the project, …

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How to encourage exploration and engagement of content through interaction accessibility and visibility

The Pratt News website currently provides content for over 2000 users with content ranging topics from the school’s departments to community involvement and current events. Our team set out to conduct an analysis on their newly launched website in order to understand how their users interact with the site and respond to the new design. …

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Providing a better user flow and navigation between the different types of content on the Pratt News website

The newly redesigned news website for Pratt Institute provides information, ideas, stories, and updates across all Pratt Institute. This project utilizes Hotjar and Google Analytics to collect user data and understand user behavior to offer potential solutions to enhance and streamline the user flow and navigation on the Pratt News website.

Design Critique: Apple Books on iPad

Apple Books is an app used to read eBooks. As native app in Apple’s ecosystem, many people default to using Apple Books as it’s readily avalible and touts a minimalist interface. While it is simple to use and requires little learning, Apple Books still could use improvement in many ways. Apple Books has a skeuomorphic …

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Design Critique: Poshmark (iPhone App)

Poshmark is an e-commerce app that allows users to sell new or used fashion, home decor, beauty supplies and more in a social media like setting. It is available to users in the United States, Canada and Australia.   This critique focuses on a Poshmark user looking to buy and sell items specifically on Poshmark’s iPhone …

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