Are you a Good Witch or a Bad Witch?

I’m examining the concept of Nudge theory as it is implemented in user experience design. This exercise leads us to a fundamental question about ourselves as UX designers:


Am I a Good Witch? or a Bad Witch? Which?


By the end of this post, you will have to decide.


The Nudge theory was codified by Richard Thaler, a behavioral economist from the University of Chicago, and Cass Sunstein, a legal scholar, in their book, Nudge, published in 2009. Continue Reading »

My thoughts on service design

There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.

The concept is a little complicated, firstly, I will give a simple example: there are two coffee shops with the same distance, same coffee taste, and same price, which one will you choose?… Continue Reading »

Animation in Mobile UX Design

Using animations to improve user experience is a great strategy, but it should be done in the right way. Animations when done right, make the users feel valued because of its human-centered design, which in turn gives them a sense of well-being. These animations are used to unite beauty and functionality within the application. Animations are not only eye-catching but enhance the meaning of user interface and create successful interactivity.… Continue Reading »

What Are You Really Hearing? Effectively Processing Feedback

At some point during a person’s career, getting feedback from a boss or teammate isn’t out of the ordinary, but it’s something that may not happen every day. In the life of a UX practitioner, getting and responding to feedback is an ongoing event. However, effectively processing and putting that feedback into action takes practice. In researching this topic, I came across three articles which address how understanding and processing feedback at all stages of the UX process will help both the fledging UX designer and the seasoned pro alike.… Continue Reading »

Dark Patterns: It’s A Trap!


UX Design has many aspects, but not all of them exist to make the users experience better. Some of these designs are made to benefit a company, and trick users into bad experiences. This type of design is called Dark UX, or dark patterns. Dark patterns are tricks that cause users to buy or sign up for things they never intended to.… Continue Reading »

Designer or Mechanic? UX Design as Vocational Education

In Margaret Rhodes’s March Wired article “Forget Welding. The Hottest New Vocational Schools Do Digital Design” the author explores the recent rise in popularity of user experience design as a vocational course. Vocational education — an educational course designed to directly segue the student into a trade workforce or technical career — has traditionally been conceived of as a non-academic, blue collar path to employment.… Continue Reading »

Gamification: does it actually better user experience?

In recent years, the practice of applying game-design elements in non-game contexts (Gamification) has become a heated topic. It attracts many scholars and designers because the gaming industry possesses an extremely engaged audience. While gamification benefits some products’ marketing performance, the problems of its implementation are gradually appearing.

Gamification is nothing new. The term was coined early in 2002 by Nick Pelling, a computer programmer, but did not gain its popularity until the 2010s.… Continue Reading »

Eye Tracking: A Usability Testing Method

Eye tracking is a tool utilized by UX researchers in usability testing to record users’ eye behavior when they are conducting a user test on an interface. It is usually equipped with a tracker that is installed on the device, where its camera is directly facing the user’s pupils. The software generates data on heat maps and saccade pathways to help researchers identify the insights the data reveal.… Continue Reading »