Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our …
Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.
The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.
We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.
about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what …
Using Google Analytics to Inform The Center’s Website Redesign Read More »
New Pratt News website was officially launched in September which re-designed and re-integrated information, navigation, and interaction. The new website incorporates more distinctive sections such as Articles, Daily Hub, and Prattfolio. The changes also help the communication department and editorial department to figure out a new approach for the Pratt website development. During the project, …
Is the content on the new Pratt News website more engaging? Read More »
In 2018, the Digital Preservation Outreach & Education Network (DPOE-N) originally created by the Library or Congress in 2010, transitioned to Pratt Institute School of Information and New York University’s Moving Image Archiving and Preservation program. In 2020, they were awarded a two-year grant from The Andrew W. Mellon Foundation with the a goal to …