Author name: Sapphire Hilton

Using Digital Analytics to Analyze User Behavior of Warhol.org

The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.

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Design Story: Aquarius Records Website

This project was created and graded for INFO-643 Information Architecture & Interaction Design at Pratt Institute School of Information. PlatformMobile/Web RoleResearcher and Co-Designer w/ Sarah Tsao, Jing Peng, and Chris FerreraKey Project Framework: Research and Development, Information Architecture, Interaction, User Testing, Wireframing and Prototyping SoftwareFigmaInVisionUser-Testing.comOptimal WorkshopZoom Project Summary Music is a universal language. Most individuals

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