Author name: Sapphire Hilton

´┐╝Using Digital Analytics to Analyze User Behavior of

The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.

Design Critique: Hulu Streaming Platform (iOS)

Hulu is an on-demand video streaming platform that has existed for more than a decade. It’s considered one of the best and largest streaming platforms currently in the United States, with more than 40 million subscribers. Viewers can stream an array of different on-demand movies and shows.

Design Story: Aquarius Records Website

This project was created and graded for INFO-643 Information Architecture & Interaction Design at Pratt Institute School of Information. PlatformMobile/Web RoleResearcher and Co-Designer w/ Sarah Tsao, Jing Peng, and Chris FerreraKey Project Framework: Research and Development, Information Architecture, Interaction, User Testing, Wireframing and Prototyping SoftwareFigmaInVisionUser-Testing.comOptimal WorkshopZoom Project Summary Music is a universal language. Most individuals …

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