In Spring 2015, a team of students from my Projects in Information Experience Design course (LIS 682) at Pratt Institute planned and implemented a semester-long research and design project aimed at helping the Asia Society Museum better engage with college-aged adults. Course projects covered three broad areas: Communication, Engagement, and Interactivity.
Communication
The Communication team presented a proposal for the Asia Society Museum to bring in more visitors to the museum by appealing to different motivations through their social media accounts. They also proposed an evaluation method and workflow to assess the efficacy of these new outreach and communication methods.
Student Team: Carlos Acevedo, Marlee Walters, Andrew Wong-Crocitto
Group deliverables are available upon request. Please contact Professor MacDonald for details.
Engagement
The Engagement team presented a proposal to re-conceptualize the lobby of the Asia Society Museum as a “transitional space” that (a) helps visitors transition from the outside environment; (b) sets the stage for the visitor; (c) prepares the visitor for navigating and experiencing the museum; and (d) evokes an emotional connection by creating a calm, tranquil environment, with a warm, welcoming vibe.
Student Team: Bowon Chung, Jacob Laurenti, Diana Sapanaro
Group deliverables are available upon request. Please contact Professor MacDonald for details.
Interactivity
The Interactivity team presented a proposal for a re-designed interface for the Asia Society Museum’s interactive kiosk. The kiosk was designed to be (a) unobtrusive and non-distracting: it doesn’t pull visitors away from the exhibit, but rather enriches the museum’s content; and (b) intuitive, user-friendly, and content-driven: the navigation is streamlined, the content is clearly labeled, and the interface utilizes design principles to enhance the overall mood and theme of the museum environment.
Student Team: Rachel Bronstein, Hannah Goldstein, Meredith Powers
Group deliverables are available upon request. Please contact Professor MacDonald for details.