Author name: Anish Jajodia

Call-to-Actions did confuse you!

Anish Jajodia / April 25, 2017 / Ideas & Issues

What is Call-To-Action? → Call-to-Action is a simple marketing term used to describe a graphic/text/button that prompts the user to take a DESIRED* action. DESIRED* -> Desired by the Marketing & Content Team Where is it seen? How to create the Perfect CTA? Maintain a Clear Hierarchy → Let the important ones stand out. Give appropriate […]

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Design Critique – Swiggy [iOS App]

Anish Jajodia / February 1, 2017 / Design Critiques

Swiggy is a food-delivery app providing seamless food ordering and delivery on-the-go in the Indian market currently. The user/customer is allowed to make a purchase of food through the app from the restaurants available and open near them (or atleast in the range of the delivery guy). The branding is primarily focussed around the

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