Author name: Daniela Gallo McCausland

Retailers Utilize Physical Constraints to Influence Shopping

  The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise. Specifically, many take advantage of […]

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Design Critique: Spotify (iOS App)

Discovering music has never been easier now that people can carry millions of songs in their pockets using apps like Spotify, a digital streaming service that allows users to search, discover and play songs. Although Spotify’s iOS app can be used effectively, it has room to improve its usability and discoverability.   Song-Specific Menus Spotify’s song-specific

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