Author name: jiten thakkar

Domino’s is the largest pizza chain in the US and the world over. They are industry leaders in terms of innovation, marketing, supply chain management and coming up with innovative campaigns such as the recent ‘Domino’s Pinpoint Delivery’ service that delivers pizza to you anywhere you like, without requiring your address.This along with their market position and popularity should ideally mean they have an extremely efficient, user friendly and responsive website and app interface.And through this design critique, I shed light on some key usability issues I noticed in the Domino‘s app interface.