Author name: KELLY SMITH

It’s Written All Over Your Face! Or Is it? – Facial Response Analysis

By KELLY SMITH / April 11, 2018 / Tools & Techniques

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation. …

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Design Critique: OpenTable (Mobile App)

By KELLY SMITH / January 31, 2018 / Design Critiques

Founded in 1998, OpenTable is a web service that allows users to book restaurant reservations online. Through their website and mobile app, users can view restaurant menus, reviews, photos and earn reward points through using the platform to make reservations. Based in San Francisco, this free service has expanded to include restaurants throughout the United States and …

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