Author name: Rachel Bronstein

Qualitative or Quantitative: When do you ask your users and when your data?

Designing information experiences takes into consideration perception (engaging with the senses), cognition (engaging with the mind), emotion (engaging with the heart), and action (engaging with the body). Other factors such as capabilities, constraints, and context also influence experience, and the process of examining these details involves a great deal of research and evaluation both initially […]

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Slippy UX

Like many people, I spend a lot of time interacting with screens and being interrupted by various devices. I can’t remember the last time I went an hour without checking my phone, and I spend more time staring at pixels than looking at people. In this part of the world, we are never not connected,

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