Author name: Sarah Hatoum

The Normal Abnormality of UX: An Interview with Pablo-Alejandro Quinones

I recently spoke with Pablo-Alejandro Quinones, who works as a UI Designer at TheLathe (part of Greyhealth Group [ghg]), a “digital design and development company focused on helping healthcare organizations utilize technologies to connect patients, caregivers, and professionals.” We talked about the early days of UX, the importance of communication, and inspiration boards.

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On User Research, Analytics, and Usability Testing: An Interview with Taimour Azizuddin

I recently spoke with Taimour Azizuddin, who has a background in Media Studies and works as an independent consultant–doing user research, usability testing, and various media analytics–for early-to-mid-stage startup companies. We talked about the unpredictability of his work day, the need to “speak the language” of co-workers who come from different discipline backgrounds, and the

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Process is Important: An Interview with Quinn MacRorie

I recently spoke with Quinn MacRorie, a Pratt SI alum and UX Researcher at Constructive, which is “focused on helping nonprofit and educational institutions advance their missions by providing expertise in branding, web design, content, and technology.” We talked about Quinn’s time at General Assembly, her workflow at Constructive, and the challenges of visual design; the interview

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Let’s Get Personal: Personalization & UX

Personalization was pioneered by Amazon when it introduced its book recommendation system (essentially a precursor of predictive analytics) in the late ’90s. Based on book purchasing history, a user was shown related book titles. Jakob Nielsen of the Nielsen Norman Group championed the book recommendation system as a success–users did not have to do anything, the system

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