Author name: Sapphire Hilton

Using Digital Analytics to Analyze User Behavior of Warhol.org

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The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.

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Design Story: Aquarius Records Website

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This project was created and graded for INFO-643 Information Architecture & Interaction Design at Pratt Institute School of Information. PlatformMobile/Web RoleResearcher and Co-Designer w/ Sarah Tsao, Jing Peng, and Chris FerreraKey Project Framework: Research and Development, Information Architecture, Interaction, User Testing, Wireframing and Prototyping SoftwareFigmaInVisionUser-Testing.comOptimal WorkshopZoom Project Summary Music is a universal language. Most individuals

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