Author name: Siddharth Asawa

User Journey Mapping: Walking in your User’s Shoes

Journey-driven transformation is a powerful, end-to-end approach for creating exceptional “customer experiences” that drive revenue, profitability, and sustainable competitive advantage. As said by Ann Lewnes, EVP and CMO of Adobe: The term ‘customer experience’ won’t exist in the organization of the future. It will be so deeply entrenched in a company’s product, process, and culture that …

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Design Critique: Transit (Android App)

A Canadian mobile app developed to aggregate and navigate the public transit scheme of city with precise real-time projections, easy journey planning, step-by-step navigation, notifications of service interruption, and records of departure and reminder for stop, shown in a clear, precise and bold interface. It is functional in more than 200 cities of Australia, Canada, Europe, USA and NZ.