A team of four researchers completed a seven-week-long user testing study to test the usability of Pratt Institute’s website. This research was undertaken for the benefit of Pratt’s Communications and Marketing department, and was completed under the supervision of Prof. Elena Villaespesa.
Pratt Institute Website: Evaluation Story Read More »
The Beginning Working with our client Nicholas Dease from the Pratt Library was an absolute pleasure. From our first interaction to our last he always gave great constructive feedback. He knew exactly what he was looking for and was available whenever we needed feedback or had questions about specific details concerning our Usability Test. Nicholas
Pratt Library’s Website: The Evaluation Story Read More »
There is a famous story about an elephant, a king, and six men, that Dr. Susan Weinschenk, who is an expert in cognitive and psychology, uses as a metaphor to explain the concept of psychology of usability. The following blog analyses the concept following the article “The Psychologist’s View of UX Design,” written by Dr.
What is an elephant? People, Psychology, and UX Design Read More »
Overview Ethical methods and procedures are critical when conducting research of any kind, and usability is no exception. Processes regarding ethical treatment of study participants’ well-being and privacy have been well documented in a variety of fields including healthcare, pharmaceuticals, and other scientific endeavors. It is within the past decades that these ideals have been
Creating an ethical usability study Read More »
Guerrilla testing is one of the most effective and simplest (cheapest too) form of user testing to improve the quality of your product, and make sure people can use it for its intended purpose. Using guerrilla testing usually means going into a public place (e.g. a coffee shop, train station, etc.) where you can find a relevant audience to validate critical ideas or assumptions about your product.
Guerrilla Testing: Quick Validation at Low Cost Read More »
Do you understand your mood throughout the day? “ Maybe or Unsure” is always a common answer. People are hardly recognize their own emotions, but nowadays our technology has been developed to recognize emotions and emotions began to become a major role in UX design process. What is emotion? According to the definition of emotion
How to measuring emotion and engagement to implement UX strategy into product? Read More »
UX design is all about iteration. Sometimes we may impress by some awesome products with longevity history. They improve their system based on users’ need. Sometimes they also solve the problem and make the dead product or brand come back to life. For an old and high reputation product, it is really hard to make
Task Analysis. How & Why? Read More »
The screen has become the predominant and default way for humans to interact with computers, but everyday voice based interfaces are becoming more and more advanced. Last Friday, Richa and I sat down with Omri Dvir, a Senior Design Lead at Microsoft who works on Cortana, to learn more about usability considerations of voice user
Hey Cortana, How would you evaluate the usability of a VUI? Read More »
A great digital product isn’t built in a short period of time. However, it requires several communications across the team and adapts in many iterations. As a UX professions, you may wonder are there any techniques or tools that help this process more efficient and also results in better outcome? Design system is a methodology
What’s the design system? How can you start? Read More »
What is a diary study? A diary study is a daily log of activities that you get a user to keep over an extended period of time. Users might need to take photos or videos to explain their activities and highlight things that stood out to them across the course of their day. We run
Diary Study -A way to extend UX research Read More »