The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces. Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to […]
Psychology in Design. Principles Helping to Understand Users Read More »
I learned the user story mapping when I worked as a product design intern at a startup company. They used this method to build their products. I think it is really a powerful technique that helps to organize what functionalities we need to build for users and also serves a good communication between team members. For
A Snapshot of Entire Product—User Story Mapping Read More »
Introduction Affinity Designer came out in 2014. It features a set of smooth, fast and precise graphic design tools. It has been improving and adding more interesting functionalities in 4 years. Now, it can be not only an equivalent but also a strong competitor of Adobe Illustrator. As an interaction designer, we might also want to
A Brief Introduction to Affinity Designer Read More »
Introduction: As a user experience design student, quantitative research is mentioned far less than qualitative research. My brief encounter with quantitative usability data was during a class assignment where we were supposed to perform tree test through Optimal Workshop, but I was not fully aware why and when we need to quantitative data in usability
The Unsung Hero in UX Design Process: Quantitative Usability Research Read More »
INTRODUCTION During my Projects in IXD class last week, I presented a live walkthrough of some of Adobe XD’s most useful features and design modes, all in seven minutes. I wanted to share the ease of which one can learn Adobe’s design tool and how smoothly the program carries out complex tasks in the blink
Adobe XD Design Tool: A Brief Overview and Helpful Features Read More »
America’s Test Kitchen (ATK) has long separated itself from its Food Network siblings by its serious approach to cooking and a rich, subscription website. The experience is close to seamless as users are able to access and watch familiar television episodes and the tone of voice mirrors the on-air relationship that the ATK conveys. While
Delicious Navigation Read More »
Another mapping technique to get into the head and feelings of a user to better understand problems and begin finding solutions. There are a number of mapping techniques out there for UX people to use and learn about user behavior such as story mapping and journey mapping. And these are very effective in identifying
Empathy Mapping: Getting into the User’s Head Read More »
Recently, the team I have been working on is hiring for senior designers. And I went through all the portfolio review and design exercise parts. As an intern, I learned so much from those candidates, and I want to share all these useful points with you. Portfolio Review Every candidate starts from the portfolio review
Portfolio Review techniques Read More »
Introduction Emotions instinctually influence our behaviors and every day decisions. As such, emotions are a great way to understand users’ interactions with products and it helps to inform our designs. But how can we measure emotion? As the greatest expression of emotion can be seen on our faces, Facial Expression Analysis is a great method
Facial Expressions Analysis: How does it work? Read More »
Introduction It is always significant to make users delightful when engaging with the products, however, it can be extremely challengable either to measure their emotional reactions towards products or to prioritize them. This is where Kano Model comes into play, which is used for measuring desirability of different product features. This post will breifly introduce this method
Delight Users with Kano Model Read More »