There are several ways to determine if the design of a website meets your pre-determined goals. One of the ways to determine this is with Clicktracking, similarly grouped with Clickmapping. With a small amount of Javascript placed into your website, you will have the ability to find out where on your site visitors are drawn,

  Summary This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process. Quantitative Usability vs. Qualitative Usability The

Introduction Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.      

    Every day we all feel a variety of emotions. And they vary depending on what tasks we try to accomplish. When it comes to usability testing, how do researchers know how users are feeling at each step of a task? Emotions in design can be measured in a variety of ways such as:

  In my research for locating pertinent information about user engagement and emotion and how it can be measured I discovered a long list of current practices and techniques that use everything from traditional questionnaires to more high tech instruments such as EEGS and VR. However, I decided to focus my research and this blog

Current consumer culture is being inundated with feedback requests in the form of user surveys and questionnaires. This may benefit the businesses requesting, but the technique is far from a user-centered approach. The Finnish company HappyOrNot is succeeding in a new form of customer feedback through the innovative use of emoticons to measure customer satisfaction.