In recent years, the practice of applying game-design elements in non-game contexts (Gamification) has become a heated topic. It attracts many scholars and designers because the gaming industry possesses an extremely engaged audience. While gamification benefits some products’ marketing performance, the problems of its implementation are gradually appearing. Gamification is nothing new. The term was […]

Eye tracking is a tool utilized by UX researchers in usability testing to record users’ eye behavior when they are conducting a user test on an interface. It is usually equipped with a tracker that is installed on the device, where its camera is directly facing the user’s pupils. The software generates data on heat

In an effort to design a new kids video interface, I started doing a lot of research on the kinds of media that kids were consuming and making.  This quest inevitably led me straight to Snapchat.  The average Snapchat user opens the app 18 times per day, for a total of about 30 minutes.  She sends

I recently discovered an interesting article on UXBooth tilted Resources for Eliminating Bias in Design. In this essay; author Benjamin Evans, a UX Designer and advocate for accessible and inclusive design, describes how, as designers our work is unconsciously limited by bias, and the ways we can identify and overcome them. Evans starts off by describing

UX Writing spans many aspects of user experience design including but not limited to: important skills required for designers, delightful microcopy in a user interface, effective error messaging, and more. I saw an article What is UX Writing? posted on UX Booth at the beginning of the year that explains a burgeoning job position in the

“The Biggest UX challenges of 2017” is an article published by Co. Design and written by Mark Wilson. It talks about how we as UX designers can make a difference to the social justice scenario of the world. He firmly believes that UX/UI is not only about redesigning a new app or making the checkout

Chatbots are taking the world by storm, it is one of the most talked about topics when it gets to latest Mobile trends. What is a Chatbot? Chatbot is a messaging application, sometimes referred to as a conversational interface, designed to simplify complex predefined task(s). This task could be anything, ranging from functional to fun

  “Exploring Android Wear’s Usability Drawbacks and Why It Keeps Stumbling in a Fitness-Oriented Wearable Market,” an article by Daniel Marchena, Co-Host of the XDA/Android Podcast, where he explains some of the drawbacks in the usability of Android’s wearable technology. Wearable technology is a recent trend and the discussions on its usability is relatively new.