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Design Critique: Otter.ai (iOS App)

Introduction Otter.ai is an AI-powered productivity tool that assists in real-time speech-to-text transcription across various scenarios, such as lectures, meetings, interviews, and everyday voice conversations. It accommodates the user needs of reading live transcriptions, generating key points summaries, or synching team meeting notes. Usability Issues No.1 1.1 Task: Add photo to the note 1.2 Problem […]

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Design Critique: Instacart (iOS App)

Introduction Instacart is an online platform for convenient delivery or pickup from local retailers, offering a diverse range of fresh groceries and household items. The platform provides a time-saving solution for online ordering. In this case study, I focus on the experience within the Instacart iOS App by analyzing the experience of browsing and selecting

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Design Critique : Zomato : Food Delivery App and Dining (Android App)

Introduction Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded in 2008. Zomato provides food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as well as menus and user-reviews of restaurants, dining and sponsored events suggestions. “From swanky upscale restaurants to the coziest hidden gems

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Design Critique: The Amtrak App (IOS)

Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user

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Design Critique: Amazon Prime Video (iOS App)

Amazon Prime Video, a multifaceted streaming service offering diverse content in various languages, spanning movies, TV shows, documentaries, and original programming, delivers a rich digital experience. However, certain usability issues have been identified through personal use and observed challenges during group viewings, and addressing these can be informed by design principles from Don Norman’s “The Design of Everyday Things.”

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