Author name: Kshitija Chandra Tammireddi

From Modern Heritage to Digital Growth: Redesigning the Asian-American Blueprint for Isaboko.

Team: Amy (Yung-Wei Chen), Tracy Khiew, Apoorva Kavitkar, Kshitija Chandra Duration: 14 weeks (February – May 2026) Client: isaboko.com, Izzy Li Kostrzewa (founder/designer)Advisor: Prof. Rachel GinsbergMethods: Heuristic Evaluation, Competitive Analysis, User Interviews, Affinity Mapping Tools: Figma, FigJam, Shopify Overview The Digital Atelier: Bridging Brand Soul with High-Performance Commerce Isaboko is a zero-waste fashion label that […]

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Design Critique: The Chase Mobile App

Introduction Chase is one of the largest banks in the United States, serving millions of customers through its online and mobile banking services. Having personally used the app for everyday banking, I have noticed both strengths and shortcomings in its usability. Using Don Norman’s concepts from The Design of Everyday Things, I will analyze a

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