When we think about usability and user centered design we’re typically thinking about the first time user, or the ease of use and enjoyment for a current user with a digital interface. Simplicity, not complexity is usually the goal as Don Norman would say. Though Don Norman would argue on his website that the concept

Using MagicBand at Disney World, exactly portrays how the future will look like in a few years from now. The only thing you need to have while visiting Disney World, is the wristband. It is a simple, rubber wristbands (which can be customized- get your name added on it) offered in shades of grey, blue,

Recent developments such as Google’s Accelerated Mobile Pages, Facebook’s Instant Articles, and Apple’s Universal Links are creating opportunities for these web giants to move content access from the publisher’s domain into a singular location under their control.  This is ostensibly done in the name of improving user experience, but has interesting implications in terms of

Usability testing, fundamentally, seeks to understand the ease with which a user can find what he or she is looking for in a particular environment. The retail industry has always had a unique interest in understanding the usability of its environments as customer confusion and frustration can quickly translate to lost sales. While a variety of tools have been available

In today’s digital age, a lot of the focus in the field of User Experience (UX) is on human computer interaction; how users interface with digital tools such as websites, apps, devices, etc. However, UX is not limited to the digital side, and often times the physical environment needs to be considered as well. In