What is “5-Second Test”? “5 Second Test” is a usability testing tool that tells you whether the webpage effectively engage users. As the name suggests, you display a webpage to users for 5 second, then remove it, and ask them questions based on purpose of the page. It is a convenient and cost-efficient tool […]
Quick Q & A: The “5-Second Test” Read More »
I recently had the privilege of interviewing Karen Plemons, who works in Program Evaluation in the Education department at the Metropolitan Museum of Art. Long before our interview, two friends who work in Educational Programming had enthusiastically encouraged me to reach out to her to learn more about UX at the Met (or her experience with UX
Visitor Experience and User Experience: a Conversation with Karen Plemons Read More »
I spoke to Kenny Chen, a UX Designer in LA who spends a lot of time thinking about UX inside and outside of work. I’ve been a fan of his weekly newsletter for awhile, and I wanted to talk to him a bit more about his work, side projects, and UX in general. To check out
UX News, Tools, and More: A Conversation with Kenny Chen Read More »
Between late 2012, when Jony Ive replaced Scott Forstall as the lead of Human Interface at Apple, and the release of iOS 7 at the end of 2013, there was an explosion of writing online about what these developments meant for the design powerhouse and, as a consequence, for the future of product and software design
Skeuomorphism And Crime: A Historical Perspective On Reactionary Design Read More »
Personalization was pioneered by Amazon when it introduced its book recommendation system (essentially a precursor of predictive analytics) in the late ’90s. Based on book purchasing history, a user was shown related book titles. Jakob Nielsen of the Nielsen Norman Group championed the book recommendation system as a success–users did not have to do anything, the system
Let’s Get Personal: Personalization & UX Read More »
I met up with Rachel Bronstein, Content Strategist at Real Art, and Hannah Goldstein, UX Designer at UNIFIED Oncology – Omnicom, to ask them about their job search experiences. Rachel and Hannah are recent Pratt SILS alumni (2015). They both have concentrations in User Experience, and also held leadership positions in the UX/IA group (Hannah was
On Entering the UX Field: Insight from Two Recent Pratt Alumni Read More »
Nadaleen Tempelman-Kluit is currently the Head of the User Experience Department at NYU’s Bobst Library. I was particularly interested in interviewing Nadaleen, as she entered the UX field when it was just getting started. She also frequently helps Pratt students break into this field with internship opportunities. Because of this, I knew she would be
Remote user testing has a reputation for being a quick and dirty evaluation method, but like other methods it has strengths, weaknesses, and best use cases. Remote user testing can be divided into two types: moderated and unmoderated. In unmoderated remote user testing, the evaluator and user are not in the same place, and the
Remote User Testing: Strengths and Weaknesses Read More »
Data-driven design sounds pretty self-explanatory on the surface: collecting data about activities of users on a website and making key design decisions based on the insights garnered from these numbers. Using this data from web analytics to make design decisions can be a cheaper, automated, and potentially quicker way to know what users want. Or
Data-Driven Design and UX: Mutually Exclusive? Read More »
Interface design often depends on the icon to communicate functionality to a user in one compact image. Some icons even become a part of our digital language. The magnifying glass, the house, the printer… these are all universal icons [1]. Recently, the hamburger icon has been debated for inclusion though research is steadily revealing its
The Failings of the Hamburger Icon Read More »