From Insights to Impact: User Experience Analysis for ICI’s Website Optimization

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Introduction Independent Curators International (ICI) is a non-profit arts organization that supports curators. ICI connects curators worldwide, providing many resources, including fellowships, intensives, and seminars. Our approach involved moderated remote testing—a dynamic method allowing us to capture authentic user interactions across diverse demographics. Client: Independent Curators International (ICI) Team Members: What were the project scope […]

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Re-centering Educator and Researcher Resources in the Amon Carter Museum Website: Case Study

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Client: Amon Carter American History Museum  Role:  Teammates:  Duration: 5 Weeks, November – December 2023 Background The Amon Carter Museum opened in 1961 and has since grown and expanded in size, both physical and collection wise. The Carter Museum is focused on giving back to the Fort Worth community, research and education, and the celebration

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Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)

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CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the

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[Knowunity] Design for growth: scaling power users from 7 to 100 

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Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

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A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school

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Enhancing KnowUnity’s User Onboarding Experience: A UX/UI Research Case Study

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Overview Slide Deck My Role: User Researcher; User Experience Team Members: Jimin Hong; Gatha Bakta; Rong Cheng; Hugo He Tools: Figma, Google Drive, Duration: Late October to Early December The Client: KnowUnity Who are they? Knowunity is Europe’s fastest growing educational tech app with now 9 million users across Europe and is now being implemented

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An image depicting cowboys in historic Montana

Helping increase the online reach for a state heritage organization

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The Montana Historical Society is the State of Montana’s primary cultural heritage resource for historical archives and permanent state agency records. As MHS continues their efforts to bring more attention toward its many historical resources, our research group conducted an analysis of their website’s performance metrics, as well as an audit of its SEO performance.

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Clay Design System

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Clay Design System Quick Summary My Role: Design Manager, Product Designer and UX Researcher The Team: Sneh Ganjoo, Marc Molta, Becky Su Outcome: Building a Design System for Formbricks with a UI Kit and detailed documentation Figma UI Kit Clay Documentation The origins of a Design System Formbricks is a product aimed at helping companies

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Crafting Oppenheimer’s Inclusive Digital Future

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Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine

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