Improving Navigation & User Experience across Hooked on Phonics

Team Account Manager: Aayushi BaharadwajProject Manager: Gloria YangDesign Lead: Anvita ShahStrategy Lead: Conor Mack Timeline Oct – Dec 2025 Client Hooked on Phonics Focus Information Architecture on Learning Resources Setting the Context Introducing Hooked on Phonics Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. The platform […]

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Philly Festivals: A Central Hub for Discovering, Experiencing and Sustaining Festivals

Client Overview DiasporaDNA is a mobile cultural center dedicated to archiving, celebrating, and activating Philadelphia’s diaspora communities. They see festivals as powerful forms of storytelling — spaces where culture, history, food, music, and community come together in public life. As Philadelphia approaches its 250th anniversary in 2026, DiasporaDNA is expanding its work through the Philly

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SeedSense: A Smart Guide for Sustainable Food Growth

By: Uraiba Zafar — INFO 671: Sustainable Interaction Design 01 — Overview SeedSense is a mobile app concept that helps beginner growers successfully cultivate food plants using AI recognition, stage-specific guidance, and sustainability micro-lessons. The project responds to a growing desire—especially in urban contexts—to grow herbs and vegetables at home but without accessible, trustworthy guidance on

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Building CACNY’s Identity: A UX Redesign Project

By Natalie Cheng, Rohini Raj Rajan, Youyuan Wang, Qasim Malik Tools Figma, FigJam, Google Workspace, Userlytics Research methods Stakeholder interviews, Survey, Secondary Research, Website Audit, Competitive Analysis, Usability Testing Design methods Stakeholder interviews, Survey, Secondary Research, Website Audit, Competitive Analysis, Usability Testing Project Overview Meet Our Client The College Access Consortium of New York (CACNY)

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“Art or Fart” – A Co-Creative Art Game

Project Overview This project details how our team partnered with the National Gallery of Art (NGA) to create a mobile-first digital experience aimed at building a lasting, trusting relationship with Gen Z audiences by leveraging their desire for fun, social connection, and cultural expression. The goal was to establish the NGA as a forward-thinking institution

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Case Study – Tommy, Information Architecture, ShopChef

Group members: Darija Vasileva, Shaelyn Chen, Tommy Tian App name: ShopChef What is ShopChef: ShopChef is an app that combines chefs’ livestreaming sessions of teaching you how to mix certain ingredients and functions of food purchase apps that creates a solution for people who have some favor of cook but don’t know how to cook

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The Emotional Impacts of Opaque Algorithmic Features and Usability Challenges on Spotify’s iOS App

Abstract Overview: As the largest audio streaming service globally, the emotional experience of the Spotify app proliferates at a massive scale. This means that changes to its design and how it interacts with users’ emotions can have a significant impact, for better or for worse. For these millions of individuals, Spotify is one of the

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Diet Tracking without Numbers: A Speculative Case Study Using Emotional Design

Introduction Can an experience be designed to remove the societal and personal pressure attributed to diet track whilst keeping the positive health effect? This case study explores a speculative diet tracking app that decenters the number of calories a person consumes and instead focuses on the effects of diet and exercise on the user’s physical

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Echospace: Seeing what sound feels like

EchoSpace: Seeing What Sound Feels Like

Team: Grace Ho, Isadora Oh, Jeffrey Yang Role: AR Product Design Timeline: 8 Weeks Tools: Figma, HTML/CSS/JavaScript Setting the Stage: The Invisibility Problem Most of the world experiences sound as an immediate, invisible force. But what if we could give sound a physical, spatial presence? This project began with a simple yet profound question:  “How

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