Project Overview Team: Hridya Nadappattel, Nikhil Shetty, Radhika Balaji, Zoë Zapata Tools: Figma, Google Suite, Zoom, Optimal Workshop Timeline: 3 months Client: Mendocino County Safe Space Project (MCSSP) Objective: Strengthen MCSSP’s digital presence by increasing visibility, accessibility, and engagement. MCSSP is a queer/LGBTQIA2S+ safe space project focused on getting resources to the masses. They are

Introduction This semester-long project focused on Digital Analytics and Search Engine Optimization (SEO) aimed at optimizing the digital ecosystem for the Amon Carter Museum of American Art. Within a team of three, including Gloria Yang, James Huang, and myself (Kevin Zhang), we conducted a comprehensive audit – ranging from technical SEO analysis to social media

Project Overview NYCTourism.com is the digital front door to one of the most visited cities in the world. But behind the scale and excitement of New York City tourism, the city’s tourism website struggled with a surprisingly common issue: people couldn’t find what they needed. Visitors weren’t sure where to begin planning a trip, and

INTRODUCTION This case study explores how our team partnered with the Center for Urban Research at CUNY to redesign the Hard-to-Count Census Map ahead of 2030. The platform helps advocacy groups, local governments, and funders identify communities most at risk of being undercounted. Our goal was to simplify the experience while maintaining the depth and

Client Overview DiasporaDNA is a mobile cultural center dedicated to archiving, celebrating, and activating Philadelphia’s diaspora communities. They see festivals as powerful forms of storytelling — spaces where culture, history, food, music, and community come together in public life. As Philadelphia approaches its 250th anniversary in 2026, DiasporaDNA is expanding its work through the Philly