Abstract A surprising UX issue emerged at Shedd Aquarium: many users didn’t know General Admission was included in the cost of Programs & Events. I focused on uncovering why this was happening and designing data-driven solutions that resolved it. I identified that this critical information was missing entirely, especially on mobile, using eye-tracking data, behavioral

Our team collaborated with Cooper Hewitt, the Smithsonian Design Museum, to enhance the digital accessibility for their permanent digital exhibit. “Incalculable Loss,” a memorial piece that tributes the 100,000 COVID-19 deaths was originally published by The New York Times. The museum’s challenge: create a more inclusive user experience without altering the integrity of the original

Museums across New York City, the United States, and the world dedicate their resources to providing information to their patrons. To do this, museums have entered a world of digital collections and catalogs. These online resources are used by the casual viewer and a curious patron who has tumbled down a Reddit rabbit hole. These