Elevating Usability and Information Architecture: Travel Unity Website Redesign

Duration 16 weeks Studio Projects in IXD Team Yeatasmin Shiropa Madhumitha Pradeep Kumar Sandy Leegumjorn Tools Figma, Figjam, Google Suite, Slack, Zoom Overview Travel Unity is a non-profit travel organization that aims to make the world of travel more accessible and inclusive. They are focused on educating members of the travel industry, creating a travel […]

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Revamping CUNY CityTech’s open education communities through modern & responsive design

Overview The Open Lab at CUNY’s CityTech college is at the intersection of online communities and open learning resources that presents as a hub for all students, faculty, alumni and the public to find courses, clubs, projects and portfolios. As their product design team, we successfully modernized their website with a mobile first responsive approach

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Building engagement for the Seattle Art Museum – Redesigning the Smartphone tour

Duration:3 months(Spring 2024) Client: Seattle Art Museum Role:Usability Studies,UX ResearchProduct Architecture,Prototyping Tools: Figma, Figjam, Google Workspace, Zoom Project Overview Objective & Scope The project aims to optimize the smartphone tour to better align with the Seattle Art Museum’s objectives of enhancing engagement and improving visitor experience for a diverse audience. This project’s scope includes redesigning

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Forging Human Connections in Non-Profit Grant Management: A Website Redesign for One Degree Impact

Team members: Mary Haws, Becky Su, Trisha Khandelwal Duration: January – April 2024 (4 months) One Degree Impact has provided full-service grant management for non-profit organizations throughout the United States since 2003. Over 20 years of experience in the non-profit sector has reinforced their commitment to human connection and community, which defines the One Degree

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Enhancing Plus Size Online Shopping: Visual Storytelling and a Intuitive Pre-sale Experience

This case study was authored by our team members: Liwen Chang, Michelle Huang, Nivedita Thakurdesai, and Shuyang Lin. Project Overview Our Client Know Sue Rock Original’s – Plus size women clothing brand Sue Rock Originals is a true independent lifestyle brand for sizes 18 and up based in New York City. Using local manufacturing, they

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Re-designing e-commerce website for a small business with rapid iterative testing, A Case Study: Happy N’ Beyond

About the Client: Happy N’ Beyond is a small woman and indigenous owned Canadian gift store brand that sells independently designed stickers. The owners, Meaghan and Taylor, previously operated their business by selling on various e-commerce platforms like Etsy, Shopify and Faire, and at in-person events. They recently tried to take their business further by

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Elevating Artle through Enhanced Digital Interactions

Team: Gerard Samson, Haochen Shen, Jiatong Gu, Jiten Thakkar, Michaela Jackson This case study provides an overview of the methodologies used in the moderated user testing, discusses the findings in-depth, and outlines the prioritized recommendations. It highlights the importance of continuous improvement in digital interfaces to meet users’ evolving needs and expectations, ultimately enhancing their

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Enhancing Usability and Content Visibility: Urban Glass Website Redesign

Team: Anyelina Wu, Eleanor Cunningham-Rothwell, Shreedhar Verma and Yu-Jung Cheng View our final deck here! Project Overview Who was our Client? Over the course of five months, our team worked with the NYC-based non-profit glassworks studio Urban Glass to re-design their website by establishing a more intuitive information architecture, and a visually engaging design layout.

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Pre-launch Usability Testing for A-Z Databases

Database for Databases This study aimed to test the site’s effectiveness in making information easy to find and discover by new users, facilitating simple user interactions, and providing a satisfactory experience for students. What’s the purpose of this website? We tried to answer this question using the insights we gathered and the designs we recommended

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