Expert Voices Interview with Peter Knocke, UX Director and Digital Strategy Consultant

By / / Expert Voices

In short, Peter Knocke positions himself as a UX Director and Digital Strategy Consultant. He continuously works with a variety of organizations, ranging from small start-up groups to larger, multi-brand companies. The main selling points that he stresses in his description are that he provides product and business strategy and collaborates with many teams to …

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Emotional success: Designing and defining a user experience.

By / / Ideas & Issues

Emotional success: Designing and defining a user experience. Usability Design – Pratt Institute School of Information Blog post by Jamie Raymond Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best …

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System Usability Scale: A Quick and Efficient User Study Methodology

By / / Tools & Techniques

  Summary This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process. Quantitative Usability vs. Qualitative Usability The …

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Avoid misleading by quantitative responses on questionnaire: Traps in usability evaluation and the solutions

By / / Tools & Techniques

Introduction Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize …

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Local Projects designed interactive table surfaces to work in tandem with The Pen. Photo Credit: Ed Blake

My Favorite Method (Which Perhaps is Arguably Not Even a Method): An Interview with Christina Latina, Art Director, Local Projects

By / / Expert Voices

Local Projects, one of the earliest self-described experience design studios, is responsible for the successful facilitation of the abstract experiences of emotion, memory, and social connection. How then, does Local Projects continue to make successful design decisions while relying almost entirely on qualitative feedback? The answer, it seems, is a familiar one: it depends. I …

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It’s Written All Over Your Face! Or Is it? – Facial Response Analysis

By / / Tools & Techniques

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.       …

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