DON NORMAN

Design Critique: Co-Star (iPhone App)

Co-Star is a popular astrology app for Gen Z (18-25 in the US) iPhone users, for it’s ability to provide easy to digest birth charts, advice for the day based on your planet transits, and a social aspect to compare and contrast charts with your added friends. (It should be noted that these daily horoscopes have been criticized for promoting negativity in users in the past.)

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Design Critique: Coursera (Web Version)

Among all of the online education website, I’ve tried several and even they’re focus on different trajectory, the one that hooks me and motivate me to complete is Coursera which delivering a very “flow” experience. User-centered design employs empathy and in turn increases satisfaction of the end-users. This design critique will be using Norman theories from “The Design of Everyday Things” to analyze the good and bad designs Coursera utilizes.

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Design Critique: PMC MicroMarket(7 Th. Floor)

Introduction Since my first day at Pratt Manhattan Center, I’ve became a heavy user of the MicroMarket in our building. The market locates on the 7th floor of Pratt Manhattan Center , aiming to provide Pratt students with fresh snacks and beverages with self-checkout technology. By linking technology to users’ everyday activities, the MicroMarket has

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Design Critique: Deserve® Edu Mastercard (iOS App)

The Deserve® Edu Mastercard is a solid student credit card for college students who don’t have a credit history — it offers rewards, no annual fee, and other student-friendly perks. Since an SSN isn’t needed to apply, it is the best option for an international student struggling to qualify for other credit cards in the USA. LANDING PAGE:

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