DON NORMAN

Design Critique: MYmta App

The MYmta app is MTA’s official all-in-one app for subways, buses, LIRR, and Metro-North trains. It says the App is “designed for our customers based upon feedback directly from our customers,” and that it “provides a personalized experience across all transit services for daily commuters and tourists.” The app includes functions like trip planning, planned

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Design Critique: Netflix (Website)

Introduction Netflix is a membership-based subscription platform for streaming movies and TV dramas. It was founded in 1997. It profited solely by renting DVDs at the beginning, but today it is focusing more on providing online video streaming services. Netflix’s earliest subscription system began in 1999, and users could choose to pay different price subscription

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Virtual doorman application screenshots

Design Critique: Virtual Doorman (mobile app)

Virtual doorman is a remote doorman service that can be accessed by residents and property managers of multi-unit buildings through a mobile application to manage building-related activities. It is used for security and access control purposes like remotely greeting visitors and providing them access, accepting packages and deliveries, and virtually monitoring the building security cameras.

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Design Critique: The Target App (iPhone app) 

Introduction The Target app is an e-commerce site representing Target, a long-standing retail establishment based in North America. It contains features aiding both online and in-store shopping, such as order and pick-up scheduling, home delivery options, a barcode scanner and more. This post critiques the app in accordance with principles and concepts outlined in Don

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A flightpath drawn over a hazy landscape implies travel enabled by the kayak app.

Design Critique: Kayak (Android App)

The Kayak Android mobile app provides an easy way to find flights, hotel stays, and rental car services. Kayak excels at creating a clear conceptual model of how to set up and run a search, but not of the entire scope of the app’s features. A streamlined interface may also be a trade-off for invitations to human error. It is interesting to note that Kayak was one of the earliest exemplars of creating more usable graphical interfaces for travel booking, but now may be extending its feature list too far.

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