ux design

Enhancing Plus Size Online Shopping: Visual Storytelling and a Intuitive Pre-sale Experience

This case study was authored by our team members: Liwen Chang, Michelle Huang, Nivedita Thakurdesai, and Shuyang Lin. Project Overview Our Client Know Sue Rock Original’s – Plus size women clothing brand Sue Rock Originals is a true independent lifestyle brand for sizes 18 and up based in New York City. Using local manufacturing, they […]

Enhancing Plus Size Online Shopping: Visual Storytelling and a Intuitive Pre-sale Experience Read More »

Elevating Artle through Enhanced Digital Interactions

Team: Gerard Samson, Haochen Shen, Jiatong Gu, Jiten Thakkar, Michaela Jackson This case study provides an overview of the methodologies used in the moderated user testing, discusses the findings in-depth, and outlines the prioritized recommendations. It highlights the importance of continuous improvement in digital interfaces to meet users’ evolving needs and expectations, ultimately enhancing their

Elevating Artle through Enhanced Digital Interactions Read More »

Encouraging exploration and discovery of the NGA collection through gamification

Team members: Gatha Bhakta, Tharani Prabu, Sanjana Subramani, Chelsea Yip Project Overview The National Gallery of Art is a museum of art dedicated to facilitating the exploration and experience of art and creativity. With a collection of more than 150,000 paintings, sculpture, decorative arts, photographs, prints, and drawings, the museum holds a prominent position among

Encouraging exploration and discovery of the NGA collection through gamification Read More »

Spice it Up! Revamping the Cooper Union Library Website.

Targeting and unfolding commonly occurred student pain points by revamping the Cooper Union Library website. Role UX ResearcherUX Designer Team Minh NguyenChu Yuan ChiuQiaochu ZhangPujan ThakerShikha Mehta Duration 6 weeks(03/20 – 04/29) Tools Figma, Google Meets, Google Slides, Google Form, Tableau. Before we get started, here are some quick notes! Our Clients Lisa, Dale, and

Spice it Up! Revamping the Cooper Union Library Website. Read More »

Design Critique: The Domino’s App (iOS)

Domino’s is the largest pizza chain in the US and the world over. They are industry leaders in terms of innovation, marketing, supply chain management and coming up with innovative campaigns such as the recent ‘Domino’s Pinpoint Delivery’ service that delivers pizza to you anywhere you like, without requiring your address.This along with their market position and popularity should ideally mean they have an extremely efficient, user friendly and responsive website and app interface.And through this design critique, I shed light on some key usability issues I noticed in the Domino‘s app interface.

Design Critique: The Domino’s App (iOS) Read More »

Design Critique: Resy (iOS App)

Introduction Resy is a digital platform that allows users to seamlessly reserve tables at restaurants or tickets to events/experiences. The platform provides restaurant details, menu highlights, images, and user ratings – all of which enhance the reservation experience. This article critiques the Resy App using the principles mentioned in Don Norman’s “The Design of Everyday

Design Critique: Resy (iOS App) Read More »

Design Critique: The Amtrak App (IOS)

Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user

Design Critique: The Amtrak App (IOS) Read More »