Design Story: FUBU (For Users, By Users)

About the Project This project was done in Pratt Institute’s Information Architecture and Interaction Design taught by Craig MacDonald. For this project, my group and I were given the task of redesigning the information architecture for Sesame Workshop (www.sesameworkshop.org) that would make the site’s interface much more user friendly, increasing its usability through improvements of …

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Journey Map: A Tool to Approach Customer Experience

The companies that focus on maximizing satisfaction, with regard to the entire customer journey, are more likely to increase customer satisfaction, loyalty and advocacy among their customers than companies that focus on parts of the business in a segmented way. In order to improve customer satisfaction, focus should be on the whole customer experience. Customers value the ability to be in constant and …

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Storytelling in UX

  Everyone loves a good story, it’s how we connect and communicate with one another. Storytelling in user experience is no different. The benefits are more than just communicating and connecting with your audience – by approaching UX through the lens of a storyteller, one can significantly strengthen both the presentation as well as their …

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Retailers Utilize Physical Constraints to Influence Shopping

  The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise. Specifically, many take advantage of …

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Visual Lies: Usability in Deceptive Data Visualizations

Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles? In a previous post, I explored ways in which …

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