Author name: Samika Rastogi

Enhancing accessibility of relevant information for graduate students on Pratt’s desktop website using eye-tracking

Role UX Research, Data Analysis, Designing Recommendations, Reporting Team Ariella Brown, Johna Shi, Samika Rastogi, Shubhangi Singh TIMELINE Oct 26, 2022 – Dec 14, 2022 Overview Our team worked with Pratt Institute to evaluate the performance of their re-designed website, launched in the Summer of 2022. The objective of this study was to understand the …

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Redesigning the NYCUFAA website: Building a social community for NYC Urban Fellows Alumni

Overview The Urban Fellows Alumni Association is a non-profit organization for the former participants of the New York City Urban Fellows Program. While the organization aims to sustain a network of alumni to support them socially and professionally, its current website doesn’t align with its goals. This project’s goal was to create a sense of community …

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Is The Henry Ford Innovation Atlas intuitive and easy to navigate?

Overview The Henry Ford Innovation Atlas is a web-based mapping tool that aims to help users investigate factors affecting innovation and invention in the education system. It also provides solutions and resources to bridge these innovation gaps.  Client’s Goals Enhancing the usability of the tool Magnifying the discoverability of different features across the tool Through remote moderated usability …

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Design Critique: Facebook Marketplace (iOS App)

Facebook Marketplace is a section on the Facebook app whose mission is to provide users a platform to arrange to buy, sell and trade items with other people in their area. The transactions and interactions are purely user-to-user. Facebook isn’t responsible for facilitating or managing transactions. This blog post will focus on two modes of …

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