What is an elephant? People, Psychology, and UX Design

There is a famous story about an elephant, a king, and six men, that Dr. Susan Weinschenk, who is an expert in cognitive and psychology, uses as a metaphor to explain the concept of psychology of usability. The following blog analyses the concept following the article “The Psychologist’s View of UX Design,” written by Dr. …

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Spreading the Gospel of UX Design in an Agile World

Most people in software development are familiar with the Agile methodology – a system that emphasizes quick iteration and reactive planning. The last few years have seen a rise in Agile adoption, and therefore a rise in quickly developed, functional technology. However, many implementers of this technique don’t take into account UX research and design, …

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Usability Testing with Visually Impaired Users

According to Jacob Neilson “Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process. “. But what about when you are testing a visually impaired user? How do you accommodate them? What are the challenges that you encounter when conducting testing with people with disabilities; how do you over come them?

Usability Testing for Visually Impaired Audiences

Image of an eye chart used to test vision.

The ultimate goal of usability testing is to ensure that users have the best possible experience using an interface. This is a tall order, so it helps to have a diverse group of users testing the interface. One important group to consider is users with visual disabilities, since they use most technology in very different ways than non-disabled users. When inviting visually impaired users to test a product, it’s essential to understand how the testing process differs, and the reasons behind the changes.

Design Critique – Tik Tok

TikTok is a social media app for creating and sharing videos for 500 million users around the world. TikTok users can utilize various video editing features to create videos such as filters or background soundtracks within a quick time. This Tik Tok (Android Version) design critique will be evaluated based on Norman (The Design of …

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Psychology in User Experience

Psychology is the study of human cognition and behavior. The following blog post explains the correlation between the human mind and its application in the field of user experience with Hicks, Millers, Fitts and Peak-end law being the main focus. HICKS LAW The time it takes to make a decision increases with the number and …

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Usability in daily life – Psychology of Usability

Psychology, a science of behavior and mind, is frequently being mentioned in the field of user experience and usability research. For example, one of the very critical factors of usability, learnability (Norman, 2013), included one of the most profound theories in developmental psychology: conditioning. Conditioning is a concept based on the classical conditioning experiment posed …

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