Design for Difficult Contexts – The Imperative of Functionality and the Uses of Pleasure


Designing for difficult contexts—for situations where a product or interface is serving users in heightened emotional states or positions of physical or sociopolitical vulnerability—presents particular challenges to the designer. Literature on the issue stresses the importance of ensuring that general usability principles are part of the design process (e.g., functionality, flow, aesthetics, task success, and user satisfaction), as well as working with additional measures and guidelines based in previous research and user feedback (e.g., pleasure, meaning, and measures in alignment with care-expert best practices) to guide designing for these special contextual environments.… Continue Reading »

The Ethics of Persuasion: Can an Interface be too Useable?

Usability is important, well researched and designed interfaces are

  • Communicative and persuasive
  • Guide, limit and create a user’s actions and experience to help meet needs  
  • Are related to and fulfill deeply rooted emotions

As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a many powerful tools in our kit to optimize for this- Normanian principles, design thinking and usability testing, etc just to name a few.Continue Reading »

Would Designers Find Their Way to Statistics?

——Yes, They So Much Love To.


To be a great designer of user experience, it matters that the design work is brilliant. Nevertheless, to be a opinion leader of great designers, evaluation metrics of designs and effective communication of works are of considerable necessity. In this post , this post and this post, We will discuss about Quantifying User Experience, the relation between designers and Statistics, types of user testing and sub-classification, A|B Testing as a most common technique of comparing designs and how designers tell stories and make use of statistics through data visualization.… Continue Reading »

Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data.

Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other than quantitative research methods, researcher also use qualitative research methods, such as interview, focus group studies or observation.Continue Reading »

Quantitative Usability: Check the usability by A/B testing


Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How many?”, “What were the outcomes?”, and “How much did it cost?”.… Continue Reading »

Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces.

Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to create the proficient design.… Continue Reading »

The Unsung Hero in UX Design Process: Quantitative Usability Research


Introduction: As a user experience design student, quantitative research is mentioned far less than qualitative research. My brief encounter with quantitative usability data was during a class assignment where we were supposed to perform tree test through Optimal Workshop, but I was not fully aware why and when we need to quantitative data in usability research.Continue Reading »

Portfolio Review techniques

Recently, the team I have been working on is hiring for senior designers. And I went through all the portfolio review and design exercise parts. As an intern, I learned so much from those candidates, and I want to share all these useful points with you.

Portfolio Review

Every candidate starts from the portfolio review part.… Continue Reading »

How to Play with Color on Interface


As UX Designers, we have the power to design a product that can be interacted with million people on the internet. It is our obligation to make sure users can successfully access our website. This means all the users include who have visual impairments, color blind, hearing, cognitive disabilities or problems, who use different devices to access a website, and who uses an old operating system.Continue Reading »

Human-centered design or Humane design – role of ethical standards in UX

I accept full responsibility picture with man

UX designers design products for users – this is a statement which can be heard while discussing this profession. In fact, the name of the profession says so. However, very often the reality is different and UX designers need not only to satisfy the interests of users, but also the companies, which pay their wages. This very often puts UX designers in an uncomfortable situation which is questioning their values.… Continue Reading »