What is Call-To-Action?
→ Call-to-Action is a simple marketing term used to describe a graphic/text/button that prompts the user to take a DESIRED* action.
DESIRED* -> Desired by the Marketing & Content Team
Where is it seen?
How to create the Perfect CTA?
Maintain a Clear Hierarchy
→ Let the important ones stand out. Give appropriate weightage.… Continue Reading »
What a world we live in! Not only can we contact anyone from anywhere in the world, we can now do it from our glasses and watches! Since Gradinar Razvan wrote his article, Designing a User Experience for Wearable Devices, the technology for wearable gadgets has been growing by leaps and bounds. The devices of two years ago are no longer the devices of today.… Continue Reading »
I’m examining the concept of Nudge theory as it is implemented in user experience design. This exercise leads us to a fundamental question about ourselves as UX designers:
Am I a Good Witch? or a Bad Witch? Which?
By the end of this post, you will have to decide.
The Nudge theory was codified by Richard Thaler, a behavioral economist from the University of Chicago, and Cass Sunstein, a legal scholar, in their book, Nudge, published in 2009. … Continue Reading »
There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.
The concept is a little complicated, firstly, I will give a simple example: there are two coffee shops with the same distance, same coffee taste, and same price, which one will you choose?… Continue Reading »
Using animations to improve user experience is a great strategy, but it should be done in the right way. Animations when done right, make the users feel valued because of its human-centered design, which in turn gives them a sense of well-being. These animations are used to unite beauty and functionality within the application. Animations are not only eye-catching but enhance the meaning of user interface and create successful interactivity.… Continue Reading »
At some point during a person’s career, getting feedback from a boss or teammate isn’t out of the ordinary, but it’s something that may not happen every day. In the life of a UX practitioner, getting and responding to feedback is an ongoing event. However, effectively processing and putting that feedback into action takes practice. In researching this topic, I came across three articles which address how understanding and processing feedback at all stages of the UX process will help both the fledging UX designer and the seasoned pro alike.… Continue Reading »
UX Design has many aspects, but not all of them exist to make the users experience better. Some of these designs are made to benefit a company, and trick users into bad experiences. This type of design is called Dark UX, or dark patterns. Dark patterns are tricks that cause users to buy or sign up for things they never intended to.… Continue Reading »
In Margaret Rhodes’s March Wired article “Forget Welding. The Hottest New Vocational Schools Do Digital Design” the author explores the recent rise in popularity of user experience design as a vocational course. Vocational education — an educational course designed to directly segue the student into a trade workforce or technical career — has traditionally been conceived of as a non-academic, blue collar path to employment.… Continue Reading »
I’ve recently read this interesting article – Creating Usability with Motion: The UX in Motion Manifesto on Medium. This article is written by Issara Willenskomer, the founder of UX in Motion. He creates the theory of 12 principle of UX in motion and talks about how a good motion improve the usability.
I used some GIFs to show the function.… Continue Reading »
In recent years, the practice of applying game-design elements in non-game contexts (Gamification) has become a heated topic. It attracts many scholars and designers because the gaming industry possesses an extremely engaged audience. While gamification benefits some products’ marketing performance, the problems of its implementation are gradually appearing.
Gamification is nothing new. The term was coined early in 2002 by Nick Pelling, a computer programmer, but did not gain its popularity until the 2010s.… Continue Reading »