Psychology, a science of behavior and mind, is frequently being mentioned in the field of user experience and usability research. For example, one of the very critical factors of usability, learnability (Norman, 2013), included one of the most profound theories in developmental psychology: conditioning.
Conditioning is a concept based on the classical conditioning experiment posed by Pavlov(1927) and known as Pavlov’s dog.… Continue Reading »
As written language is taking up the majority space of a web or app interface, one of the most achievable ways of boosting the usability and accessibility of your digital product is to design your type thoroughly.
Legibility vs. Readability
Although the accessibility in typography is not an exact science, there are two elements designers should consider: legibility and readability.… Continue Reading »
With 4.5% of the global population experiencing color blindness, 4% suffering from low vision, and another 0.6% being blind, visual difficulties with using the web are more prevalent than you might appreciate. Women are less likely to have this disease when approximately every twelfth man is prone to it. Designing for color-blind people can be easily forgotten because most designers aren’t color-blind.… Continue Reading »
Accessibility is one of the most fundamental elements in User Experience, and it is proven to develop a curated experience for broader user segments, especially users with disabilities.
So what is inclusive design and accessibility?
The inclusive design itself is a design methodology that enables and draws on the full range of human diversity. As we apply this design methodology, we would be able to provide accessibility to the interface, which is an attribute that makes an experience open to all for a wider range of users.… Continue Reading »
In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues.
A/B testing is a method in which different variations of a webpage or app exist and are shown to different users with the purpose of evaluating which one will perform better (Optipedia).… Continue Reading »
Shadowing, monitoring, and recording of users has become increasingly sophisticated. As these services become more robust, providing increasingly granular and specific information, they can raise the risk level for users. They tout many advantages for researchers but their activities are often non-consensual with respect to users. The user is unaware of their depth or just how much they are divulging while simply browsing.… Continue Reading »
User experience professionals are currently positioned as the greatest potential perpetrators of, as well as the first line of defense against abusive design. We must understand the nuanced modus operandi behind dark design practices and examine our own and others’ context, intent,, and execution. This discussion on dark patterns seeks to encourage our Pratt community to advocate for user-centric design as future professionals.… Continue Reading »
During usability research, there could be many cognitive biases happened that finally violate the accuracy of the data. Both researchers and users can have biases, such as framing effect, confirmation bias, social desirability bias, etc (Subramanian, 2018). Here I would like to introduce one of the cognitive bias, called the Hawthorne effect.
What is the Hawthorne effect?
… Continue Reading »
A/B testing has long been a tactic for companies evaluating “two versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety of major social networks exempt from the federal “common rule” have created a sinister perversion of the A/B test that is deeper, more deceptive, and reliant on implicit rather than informed consent.… Continue Reading »
Computers are an essential part of our lives and are now being treated as social actors in a way similar to how we perceive other humans. The feeling of trust is not limited to humans anymore. It can be said that the core of human-computer interaction is the feeling of trust. The primary question here is how knowledge of human behavior can help us design better products.… Continue Reading »