Let’s Get Personal: Personalization & UX

Personalization was pioneered by Amazon when it introduced its book recommendation system (essentially a precursor of predictive analytics) in the late ’90s. Based on book purchasing history, a user was shown related book titles. Jakob Nielsen of the Nielsen Norman Group championed the book recommendation system as a success–users did not have to do anything, the system …

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The Failings of the Hamburger Icon

Interface design often depends on the icon to communicate functionality to a user in one compact image. Some icons even become a part of our digital language.  The magnifying glass, the house, the printer… these are all universal icons [1]. Recently, the hamburger icon has been debated for inclusion though research is steadily revealing its …

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Walk a mile in my shoes

Just because empathy is becoming a popular term in design doesn’t mean we should discount it. Using empathy in user testing can help create a better experience for users and better results for you. Empathy allows a person to understand and share another person’s feelings from their perspective. It is not sympathy which in order …

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Language Learning in a Mobile World

With the advent of mobile technology and user apps, technology companies and users are increasingly invested in finding ways to incorporate everyday learning seamlessly into their daily routine. Learning a foreign language is one of the many areas where mobile apps are fast growing. The high demand for different languages and learning methods are the …

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“Is Design Metrically Opposed?”: Balancing Quantitative & Qualitative Metrics

Last week I was fortunate enough to attend the 16th annual IA Summit in Minneapolis, MN. According to its homepage, the IA Summit is “the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces.” The conference was nothing short of amazing–it …

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What could be UX for “Isomorphic application” in future?

In the last year, many significant events influenced the world of front-end web development. I felt two of them look important than the others. The first event is, without doubt, the completion of HTML5 standard. My pick for the second significant event is related to ReactJS from Facebook. In terms of isomorphic web apps, ReactJS …

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The IoT, Beacons, and Creating a Seamless Information Experience

With the “Internet of Things” (IoT) on the rise, we can now tangibly conceptualize our information spaces like never before: digital and physical lines have become blurred. The IoT makes this a plausible reality by having constant internet interconnectivity embedded in everyday objects. According to the Oxford Dictionaries, the IoT is defined as: “The interconnection …

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Service Experience Design

Service design incorporates a lot of disciplines, including consumer research, interaction design, product design, industrial design, marketing, and even corporate strategy. It sounds a lot like UX design, but it’s not quite the same thing: UX may be built on the concepts of experience and context, but it’s primarily about creating products and apps. Service …

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