Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

The Evaluation Story of Kazani Beauty: how we use a few tweaks to improve the online shopping experience

👩🏻‍💻 Roles Researcher for discovering potential usability issues. Designer for proposing actionable recommendations and presenting with mockup. 🛠 Method & Tools Methods: Moderated User Testing, Screening Questionnaire, Rainbow Sheet, SUS. Tools: Figma, Zoom, Excel. 💪🏻 Collaborators Shan Chang Sacchit Vartak 🗓 Project Duration Oct 27, 2021 – Dec 15, 2021 Overview Kazani Beauty is a …

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Is the Innovation Atlas prototype user friendly and intuitive?

The Henry Ford Foundation’s Innovation Atlas is a data based map that shows how innovative an area is so that programs can be focused in underperforming communities. To prepare for the launch of this site early next year, a moderated user test was preformed which found five significant usability issues with the site and created recommendations to solve these issues.

Digital Accessibility on Online Grocery Services

It has been almost two years since COVID hit the U.S. Although restaurants and grocery stores have started to open, we can’t deny that online grocery and delivery services have become a part of our lives, especially when working from home. According to Brick Meets Click and Mercatus, approximately 50% of U.S. households (63.8 million) …

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Improving Quality of Interaction on the Pratt News Website by Observing User Behaviors

Abstract The newly designed Pratt New website features news, stories, and arts from Pratt Institute. This project aims to improve the interaction and performance of the website by learning the data and observing the user behaviors from Google Analytics and Hotjar. By collaborating with 4 peers, we made suggestions around improving the navigation, encouraging easier …

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DPOE-N

In 2018, the Digital Preservation Outreach & Education Network (DPOE-N) originally created by the Library or Congress in 2010, transitioned to Pratt Institute School of Information and New York University’s Moving Image Archiving and Preservation program.  In 2020, they were awarded a two-year grant from The Andrew W. Mellon Foundation with the a goal to …

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Seafood Watch Web Analytics: Evaluation Story

PROJECT OVERVIEW Seafood Watch is a project of Monterey Bay Aquarium that aims to spread knowledge about sustainable seafood and provides recommendations to businesses and everyday seafood consumers to reduce the negative impact of the seafood industry on the oceans. The new Seafood Watch website launched on 2nd December, 2020 and this project analyzes the …

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Evaluation Story: Kazani Beauty

CLIENT Kazani Beauty a family run business based in New York, creating hair and skincare products made of natural ingredients and contributes to causes surrounding environmental conservation and animal cruelty. According to internal data from Kazani, its mobile website 0% mobile user return rate over four months – a primary indicator that the website did …

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Usability Evaluation Case Study: Kazanibeauty.com mobile website

Project Summary: The goal of the Kazani usability study was to assess how well the kazanibeauty.com meets a user’s needs in making a an informed-purchase decision and discover areas for actionable improvements to better meet user needs. Based on 10 remote user tests, our research team of 5 members identified three overarching problems, addressed by …

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The Usability Evaluation of the Henry Ford Digital Collections Website

On March 17th, our team had the first meeting with our clients on Dr. Elena Villaespesa’s usability evaluation class : Ellice Engdahl and Filomena Napolitano, the digital collections and content manager and the digital marketing manager at the Henry Ford Museum website. Our team is made by a group of graduate students from Pratt Institute, …

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