Google’s HEART Framework- Measuring and Tracking Progress Towards Key Goals

What is the HEART Framework?

The HEART Framework was created by 3 members of Google’s research department to help UX teams focus on specific dimensions of user experience that should be focused on for the project, and to identify goals and tools to track progress. 

Using the Heart Framework to measure and track process can be broken down into 3 steps.… Continue Reading »

the evolving search in context

BERRYPICKING A discussion based on Bates’s The Design of Browsing… (1989)

This discussion on berrypicking techniques and how users retrieve information online is heavily based on Marcia Bates’s, The Design of Browsing and Berrypicking Techniques for the Online Search Interface (1989).

The berrypicking technique is… well, it refers to a lot of things.

  • First, it’s a model for information retrieval, or how we search and find things.
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Word Clouds in Four Steps: the Good, the Bad and the Ugly

Word clouds — a form of “tag clouds” — are visual representations of the prominent word choices in a selected text. The relative importance of a term is indicated by the weight of the font: the more often it appeared in the original source, the larger the word appears in the graphic “cloud.” This “Web 2.0” graphic novelty was created by Flickr co-founder Stewart Butterfield in 2004, and used widely on sites such as Flickr, and Technorati.Continue Reading »

Pure Methodology : A Usability Evaluation Method



What is Pure Methodology and why is it important?

While interning with Techsmith this summer, I got the opportunity to participate in a usability evaluation method called Pure (Pragmatic Usability Rating by Experts) Methodology. This was my first experience participating in PURE usability evaluation method and found the method to be very productive and easy to accomplish.… Continue Reading »

Image showing Wireframing

My Experience with Balsamiq Mockups – A Rapid Wireframing Tool

Image showing Prototyping


“Fail early, fail often”, a quote extremely relevant to the field of User Experience due to the fact that following such a modus operandi is essential for making swift iterative improvements to products. Mockups and wireframes are great tools that assist in rapid-prototyping, due to their lower level of detail and simpler construction. While some user experience professionals prefer sketching out their initial mockups, others that are not as comfortable with sketching rely on software such as Sketch App, Adobe XD and many more.… Continue Reading »

A Snapshot of Entire Product—User Story Mapping

I learned the user story mapping when I worked as a product design intern at a startup company. They used this method to build their products. I think it is really a powerful technique that helps to organize what functionalities we need to build for users and also serves a good communication between team members. For this article, I’m going to briefly introduce the user story mapping and to demonstrate how to do user story mapping by taking the project I’m doing right now for Pratt Institute Libraries as an example.… Continue Reading »

A Brief Introduction of Affinity Designer


Affinity Designer came out in 2014. It features a set of smooth, fast and precise graphic design tools. It has been improving and adding more interesting functionalities in 4 years. Now, it can be not only an equivalent but also a strong competitor of Adobe Illustrator. As an interaction designer, we might also want to create some graphics to make the presentation more visually appealing.… Continue Reading »

Empathy Mapping: Getting into the User’s Head


Another mapping technique to get into the head and feelings of a user to better understand problems and begin finding solutions.

There are a number of mapping techniques out there for UX people to use and learn about user behavior such as story mapping and journey mapping. And these are very effective in identifying and understanding problems with the entire user experience with a service or product.
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Facial Expressions Analysis: How does it work?


Emotions instinctually influence our behaviors and every day decisions. As such, emotions are  a great way to understand users’ interactions with products and it helps to inform our designs. But how can we measure emotion?

As the greatest expression of emotion can be seen on our faces, Facial Expression Analysis is a great method of measuring emotion and engagement.… Continue Reading »

Delight Users with Kano Model


It is always significant to make users delightful when engaging with the products, however, it can be extremely challengable either to measure their emotional reactions towards products or to prioritize them. This is where Kano Model comes into play, which is used for measuring desirability of different product features. This post will breifly introduce this method and discuss its advantages/disadvantages.Continue Reading »