Interview with a UX Expert

This interview was a part of an assignment for class where I had to interview an UX Professional to gain insights into the work environment, UX process followed in the industry and what does the future hold for UX professionals. I’d like to thank Mr. Varun Gupta for the interview, who was very patient enough to answer all my questions.… Continue Reading »

Expert Voices: A View From the Top with Fabrizio La Rocca

Fabrizio LaRocca is the Vice President for Corporate Design at Penguin Random House. With a 30-year career spanning print and digital publishing while leading a team of UX and visual designers, I got a chance to speak with Fabrizio about how he got started in publishing, career milestones, putting customers first, and communicating design ideas for such an iconic brand as Penguin Random House.… Continue Reading »

Expert Voices: Osi Imeokparia, Product Manager

I interviewed Osi Imeokparia, an entrepreneur at heart and an expert at collaborating with designers in a fast-paced environment. She most recently led product for the Hillary Clinton campaign. Osi has had experience at companies small and large (like one called Google. You may have heard of it.) Here’s my chat with her about product, design, and future tech trends!Continue Reading »

Intensive Ambulatory Care Program

Nowadays, people live in a longer life. However, many of the elderly people suffered from chronic disease, such as diabetes mellitus, heart diseases, etc. The Intensive Ambulatory Care program was designed by Phillips Healthcare team and it for managing the patient’s condition both in hospital and home.

The design combines leading telehealth technologies which monitor and educate patients with a patient portal (eCare companion patient app).… Continue Reading »

Call-to-Actions did confuse you!

What is Call-To-Action?

→ Call-to-Action is a simple marketing term used to describe a graphic/text/button that prompts the user to take a DESIRED* action.

DESIRED* -> Desired by the Marketing & Content Team

Where is it seen?

How to create the Perfect CTA?

Maintain a Clear Hierarchy

→ Let the important ones stand out. Give appropriate weightage.… Continue Reading »

Rethinking UX For Virtual Reality

Virtual reality is one of the most talked about emerging technologies in the recent years. While the idea isn’t novel, recent progress in computer graphic, haptic feedback and motion tracking technology have enabled VR with nearly infinite number of applications that present many challenges and opportunities for UX professionals. In my blog post, I will take a look at some of the factors that need to be considered in order to create a successful user experience for virtual reality.… Continue Reading »

Research in the Real World: Talking with Frank Lockwood of 360i

I talked with Frank Lockwood – Group Director, Experience Design at 360i – about his entry into UX, his methods of research, workflows and strategies for achieving true user-centric experiences.

How did you get into the UX field?

My degree is in Visual Communications (Art Direction). While I was in college I taught myself front-end development and started my career as a double hatted designer and front-end developer.… Continue Reading »

Wearable Technology: The Future of Usability?


Wearable Technology

What a world we live in! Not only can we contact anyone from anywhere in the world, we can now do it from our glasses and watches! Since Gradinar Razvan wrote his article, Designing a User Experience for Wearable Devices, the technology for wearable gadgets has been growing by leaps and bounds. The devices of two years ago are no longer the devices of today.… Continue Reading »

What is the role of UX design: A conversation with a UX designer

I interviewed a UX designer recently. He has been in UX field for many years both in China and UX. He was kind enough to speak with me about his experience and design philosophy and also give me some ideas of how to finding a internship in UX field.

Tell me how you entered the field of user experience design?Continue Reading »