The Ethics of Persuasion: Can an Interface be too Useable?

Usability is important, well researched and designed interfaces are

  • Communicative and persuasive
  • Guide, limit and create a user’s actions and experience to help meet needs  
  • Are related to and fulfill deeply rooted emotions

As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a many powerful tools in our kit to optimize for this- Normanian principles, design thinking and usability testing, etc just to name a few.Continue Reading »

Design Critique: MailChimp (Web Platform)


Mailchimp is a platform that helps manage, create, distribute, and track analytics from newsletters. Newsletters are a commonly used marketing tool commonly used by organizations to promote products, circulate ideas or stay connected with an audience. Due to inconsistencies in the rendering of HTML and CSS code on different devices, platforms and operating systems Mailchimp is a useful tool that allows users to use visual templates to create letters with interactivity and analytics to track engagement.Continue Reading »

Pure Methodology : A Usability Evaluation Method



What is Pure Methodology and why is it important?

While interning with Techsmith this summer, I got the opportunity to participate in a usability evaluation method called Pure (Pragmatic Usability Rating by Experts) Methodology. This was my first experience participating in PURE usability evaluation method and found the method to be very productive and easy to accomplish.… Continue Reading »

Image showing Wireframing

My Experience with Balsamiq Mockups – A Rapid Wireframing Tool

Image showing Prototyping


“Fail early, fail often”, a quote extremely relevant to the field of User Experience due to the fact that following such a modus operandi is essential for making swift iterative improvements to products. Mockups and wireframes are great tools that assist in rapid-prototyping, due to their lower level of detail and simpler construction. While some user experience professionals prefer sketching out their initial mockups, others that are not as comfortable with sketching rely on software such as Sketch App, Adobe XD and many more.… Continue Reading »

Waterfall vs Agile: Which Framework Should You Use For Your Project?

Everything is constantly changing in the tech world – it’s becoming more of our everyday world. On the other hand, deciding a product in the tech world to invest is giving users a hard time. The same can be said for UX project frameworks. Choosing a project framework is often the most difficult part for those who are in the field of UX.Continue Reading »

Would Designers Find Their Way to Statistics?

——Yes, They So Much Love To.


To be a great designer of user experience, it matters that the design work is brilliant. Nevertheless, to be a opinion leader of great designers, evaluation metrics of designs and effective communication of works are of considerable necessity. In this post , this post and this post, We will discuss about Quantifying User Experience, the relation between designers and Statistics, types of user testing and sub-classification, A|B Testing as a most common technique of comparing designs and how designers tell stories and make use of statistics through data visualization.… Continue Reading »

Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data.

Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other than quantitative research methods, researcher also use qualitative research methods, such as interview, focus group studies or observation.Continue Reading »

Quantitative Usability: Check the usability by A/B testing


Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How many?”, “What were the outcomes?”, and “How much did it cost?”.… Continue Reading »

Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces.

Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to create the proficient design.… Continue Reading »

A Snapshot of Entire Product—User Story Mapping

I learned the user story mapping when I worked as a product design intern at a startup company. They used this method to build their products. I think it is really a powerful technique that helps to organize what functionalities we need to build for users and also serves a good communication between team members. For this article, I’m going to briefly introduce the user story mapping and to demonstrate how to do user story mapping by taking the project I’m doing right now for Pratt Institute Libraries as an example.… Continue Reading »