Gamification for increasing user engagement


Gamification is the technique of implementing elements of game design into non-gaming settings to enhance user engagement with a product. While books and movies are various forms of entertainment, games are more participatory in nature. Games provide the players with the freedom to modify the story line, it makes them feel like they are in control of the process.Continue Reading »

Brain-Computer Interface as a Method for Evaluating User Emotions

How would you feel if you were late for a meeting because of a Google Maps error? What if your favorite movie stopped loading at the most interesting moment? What if you missed your flight due to problems with your e-ticket? What would you do? Emotional states are greatly influenced by how people interact with environments and systems—including digital products and user interfaces.… Continue Reading »

Two ways to measure users’ emotions — survey and testing



I will discuss why users’ emotions matter in designing products and methods to measure and analyze users’ emotions to help achieve a better user experience. The research focuses on the Facial Action Coding System (FACS) and how it can be useful in finding out the insights while the users do the test.

Why should we care about users’ emotions?Continue Reading »

Metrics for Measuring Mobile User Engagement


User engagement has been a hot topic for usability researchers looking to “explain how and why applications attract people to use them.” (Sutcliffe, 2010, p.3) Over the course of the years, a variety of techniques have emerged to measure user engagement on the web. Yet with the rise of mobile phones and mobile usage, the focus has shifted from web to mobile analytics.Continue Reading »

Virtual Assistants – One of the most important accessibility trends

Virtual Assistants have become part of our everyday life. AI robots like Alexa and Siri are revolutionizing the way we communicate with our smart devices. However, what many might not realize is the impact of this technology when it comes to accessibility. This blog post will provide another perspective to these emerging AI robots.

I was eating breakfast one morning while listening to Amazon’s “Alexa” giving me the latest news brief.… Continue Reading »

Typographic Accessibility: Design Your Type

As written language is taking up the majority space of a web or app interface, one of the most achievable ways of boosting the usability and accessibility of your digital product is to design your type thoroughly.

Legibility vs. Readability

Although the accessibility in typography is not an exact science, there are two elements designers should consider: legibility and readability.… Continue Reading »

Improving The Color Accessibility For Color-Blind Users

With 4.5% of the global population experiencing color blindness, 4% suffering from low vision, and another 0.6% being blind, visual difficulties with using the web are more prevalent than you might appreciate. Women are less likely to have this disease when approximately every twelfth man is prone to it. Designing for color-blind people can be easily forgotten because most designers aren’t color-blind.Continue Reading »

Usability and Accessibility: Inclusive Design to Create an Accessible Design

Accessibility is one of the most fundamental elements in User Experience, and it is proven to develop a curated experience for broader user segments, especially users with disabilities.

So what is inclusive design and accessibility?
The inclusive design itself is a design methodology that enables and draws on the full range of human diversity. As we apply this design methodology, we would be able to provide accessibility to the interface, which is an attribute that makes an experience open to all for a wider range of users.… Continue Reading »

The Ethical Issues of A/B testing in the Tech World

In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues.

A/B testing is a method in which different variations of a webpage or app exist and are shown to different users with the purpose of evaluating which one will perform better (Optipedia).… Continue Reading »

Ethics in Usability Research: Invasive Tracking

Shadowing, monitoring, and recording of users has become increasingly sophisticated. As these services become more robust, providing increasingly granular and specific information, they can raise the risk level for users. They tout many advantages for researchers but their activities are often non-consensual with respect to users. The user is unaware of their depth or just how much they are divulging while simply browsing.… Continue Reading »