Expert Voices Interview with Sarah Doody about UX Education

Sarah Doody

Sarah Doody is an NYC based user experience designer and product strategist. She works with startups to help them launch their initial product as well helping companies already in market optimize their user experiences. She is the founder of a popular UX newsletter – The UX Notebook. Sarah also teaching about user experience, she co-developed and taught General Assembly’s first 12 week UX course.… Continue Reading »

Expert Voices Interview with Peter Knocke, UX Director and Digital Strategy Consultant

In short, Peter Knocke positions himself as a UX Director and Digital Strategy Consultant. He continuously works with a variety of organizations, ranging from small start-up groups to larger, multi-brand companies. The main selling points that he stresses in his description are that he provides product and business strategy and collaborates with many teams to build and refine digital products.Continue Reading »

UX Research Tool – Ethnio

User research has never been easy. Especially recruiting the right participants for a study is difficult. I remember the struggle I had recruiting participants to test my prototype several times. Life can be so much easier if someone or something can recruit the right participants for me. Ethnio is a tool for UX research which helps researchers do in-person interviews, online research, surveys and remote user testing.… Continue Reading »

Interview with a Sr. Experience Designer

As part of an assignment for my Advanced UXD class, I had to interview a UX professional. Since the majority of my interest in UX goes beyond the realms of formal information institutions such as libraries or museums, I decided to get in touch with a designer that works in advertising creating digital branding experiences for an array of products and companies.… Continue Reading »

Emotional success: Designing and defining a user experience.

Emotional success: Designing and defining a user experience.
Usability Design – Pratt Institute School of Information
Blog post by Jamie Raymond

Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best overall impression.Continue Reading »

Clicktracking: Putting the heat to the map

Heat Map Image from Clicktale

There are several ways to determine if the design of a website meets your pre-determined goals. One of the ways to determine this is with Clicktracking, similarly grouped with Clickmapping. With a small amount of Javascript placed into your website, you will have the ability to find out where on your site visitors are drawn, what they click on, and where they spend the most time.… Continue Reading »

System Usability Scale: A Quick and Efficient User Study Methodology

 

Summary

Fig 1. SUS Score diagram, (Caglarca, Sercan, fig. 4. http://www.sercancaglarca.com/portfolio/destinationuppsala.html )

This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process.Continue Reading »

Avoid misleading by quantitative responses on questionnaire: Traps in usability evaluation and the solutions

Introduction

Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize the bias of quantitative usability data, and give the solution.Continue Reading »

QUANT: The “Other” Analysis.

In todays world, Digital products are interwoven into the functions of daily life whether for business, social or personal purposes. The quality of these digital platforms or products go along way in the total experience for the intended audience. User centered designed digital products are needed and are growing in demand, hence a measure of the usability is an important but sometimes overlooked or dreaded activity for the caretakers of these platforms.
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