Via Jersey City : Like a ride share, but better! Via Jersey City is a ride-sharing application designed to provide residents and visitors in Jersey City with convenient, affordable, and on-demand transportation solutions. Serving as Jersey City’s on-demand public transportation service, Via offers seamless connectivity to the PATH and various other destinations. With just a …
Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.
Our team of three UX researchers and designers spent 8 weeks to evaluate the new website for our client – Big Reuse, and proposed solutions for improvements.
Our Client Grassroots Grocery is a New York-based grassroots volunteer organization with the goal of providing nutritious food for their neighbors in need. With a strong emphasis on working as a community, Grassroots Grocery offers four main categories of volunteering: joining a Produce Party, group volunteering, volunteering your talent, and filling local Grassroots Grocery-affiliated community …
We conduct seven remote moderated usability tests with the audiences that are the most targeted users of the Norman Sicily Project website: Scholars, Students, and people with a personal interest in the subject. We carefully matched user goals with pages of the site and found that there is room for significant improvements to usability on important pages to the site. All issues found relate to overall navigation and special site features.
Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.
About This usability evaluation was conducted by a team of 5 graduate students in a Usability Theory and Practice course at Pratt Institute during the Spring 2022 semester. Our client, the Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in …
Usability Evaluation for The Friends of Crocheron & John Golden Park Read More »
Faced with the increasing number of users and user-created interactive experiences on the platform, the Smithsonian Learning Lab wants to understand how users interact with the platform’s primary feature: search.
THE PROBLEM Our client: Nat Roe (executive director @ Flux Factory) Who we are: a group of 5 graduate students attending an usability course at Pratt Institute. Problem: choosing which area of Flux Factory’s website to test out. Flux Factory is a mainly not-for-profit arts organization (see Figure 1) aimed at providing emerging artists with …
Flux Factory: A Story of Usability Testing Study Read More »
The Project This semester, our team executed a remote moderated user testing study to evaluate any obstacles and design challenges confronting mobile users of Mural Routes’ Mural Map of Canada. In all, our study involved six participants who were new to Mural Routes, to best understand the site from the perspective of novice users. Duration …