Eye tracking

Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all …

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Gaze plot of pratt's website

Pratt.edu vs Tobii Pro Software: Enhancing the Undergraduate Desktop Experience Through Eye Tracking

Pratt Institute Undergraduate Desktop Study: Abstract The Pratt Institute is a leading art and design university that aims to provide students with the knowledge and tools to affect the world creatively for the better. One of most important parts of any university is its students. Pratt.edu recently went through a site wide redesign and had …

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Enhancing the user experience of The Met’s website using eye-tracking

Enhancing the user experience of The Met’s website using eye-tracking

Overview The Metropolitan Museum of Art is one of the largest and most prestigious art museums in the world. Its collection has more than two million works of art from all around the world, spanning five thousand years of world civilization from prehistory to the present.The Met partnered with Pratt Institute to understand more about …

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Eye Tracking Study – NYU Langone Health

About Advanced usability analytics for NYU Langone using eye-tracking method. NYU Langone Health is one of the nation’s premier academic medical centers. Located in the heart of Manhattan, with additional facilities throughout the New York City area, NYU Langone is a popular choice for students with insurance health plan. Our study goal is to Evaluate the usability …

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Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer …

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Eye Tracking – Usability Testing Methodology

In today’s digital world, creating interfaces that are user-friendly and understandable is indispensable, making usability testing and identifying usability concerns a crucial part of the process. Amongst many, eye tracking has gained popularity over the past decade. A method wherein a participant’s eye movement is tracked with almost no direct contact with the tester. A …

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