Usability Testing

Design Critique: The Domino’s App (iOS)

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Domino’s is the largest pizza chain in the US and the world over. They are industry leaders in terms of innovation, marketing, supply chain management and coming up with innovative campaigns such as the recent ‘Domino’s Pinpoint Delivery’ service that delivers pizza to you anywhere you like, without requiring your address.This along with their market position and popularity should ideally mean they have an extremely efficient, user friendly and responsive website and app interface.And through this design critique, I shed light on some key usability issues I noticed in the Domino‘s app interface.

From Insights to Impact: User Experience Analysis for ICI’s Website Optimization

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Introduction Independent Curators International (ICI) is a non-profit arts organization that supports curators. ICI connects curators worldwide, providing many resources, including fellowships, intensives, and seminars. Our approach involved moderated remote testing—a dynamic method allowing us to capture authentic user interactions across diverse demographics. Client: Independent Curators International (ICI) Team Members: What were the project scope …

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Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)

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CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the …

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[Knowunity] Design for growth: scaling power users from 7 to 100 

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Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our …

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

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A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school …

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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

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Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for …

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Design Critique: X-Plane Store (Web Interface)

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Introduction X-plane store is an online marketplace and community forum for flight-simulation enthusiasts. Built specifically for the flight-simulation software X-plane, this store allows users to purchase and upload add-ons, modifications and other content to improve their flight simulation experience inside the X-plane software. Who is this service for? As per the organization’s ethos, their primary …

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The landing page of Merlin Bird ID app by The Cornell Lab, an open source Bird guide and identifier.

Design Critique: Merlin Bird ID App

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The Cornell Lab of Ornithology adopted a clever way to answer the question “What’s that bird?” making the wealth of knowledge in ornithology accessible to the general public. This critique provides user-centric insights on how usable the Merlin Bird ID app is for a user interested in identifying and learning more about birds around them.

NJ transit app poster

Design Critique： NJ Transit(IOS Mobile APP)

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Lost in Transit: A Critical Exploration of the NJ Transit App’s User Experience X (Formerly Twitter), 24 Oct. 2019, twitter.com/NJTRANSIT/status/1187453341221163009. Accessed 10 Sept. 2023. ‌The NJ Transit app offers essential tools for navigating New Jersey, New York, and Philadelphia. It lets you buy and display tickets on your mobile, stay updated with real-time transit info, …

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