Ideas & Issues

Introduction

If you paid any attention to video game news in the past year, you will have no doubt heard volumes about the Star Wars Battlefront 2 Loot Box controversy. In essence, the publisher of the game, Electronic Arts, utilized a micro-transaction model in the game’s multiplayer. This was widely frowned upon due to exploitative way in which it was implemented.… Continue Reading »

Usability and Brand Experience

We are surrounded by technology that allow us to make a purchase anytime anywhere. But what makes us recognize a brand instantly when we are viewing their e-commerce store on different devices? What evokes our memory about certain product when we walk into the retail space?

If you are looking to buy a new laptop for the upcoming semester, you might start searching online.… Continue Reading »

How UX Evolves for Virtual Reality

UX Design of VR

Hey designers, like it or not, virtual reality (VR) is really coming. We just spent or are still spending great efforts to adapt to the trend of mobile, now part of the focus should probably be shifted to look at the UX of VR. This article is going to talk about how UX looks like in virtual reality and what should be paid attention when designing for VR.… Continue Reading »