Redesigning the CUNY Graduate Center Library’s Website: A Design Story

Scope

The CUNY Graduate Center (GC) Library is in the process of revamping its digital presence. In order to do this in a way that centers the user’s experience, a careful examination of user behaviors, desires, knowledge, and expectations is required.

My design team, Team Buttons, set out to research the library’s target users in all of these aspects in order to provide the GC Library with the best possible high-fidelity prototypes to help guide the library’s website design process for desktop and mobile interfaces.… Continue Reading »

Expert Voices Interview with Peter Knocke, UX Director and Digital Strategy Consultant

In short, Peter Knocke positions himself as a UX Director and Digital Strategy Consultant. He continuously works with a variety of organizations, ranging from small start-up groups to larger, multi-brand companies. The main selling points that he stresses in his description are that he provides product and business strategy and collaborates with many teams to build and refine digital products.Continue Reading »

Ideas & Issues

Introduction

If you paid any attention to video game news in the past year, you will have no doubt heard volumes about the Star Wars Battlefront 2 Loot Box controversy. In essence, the publisher of the game, Electronic Arts, utilized a micro-transaction model in the game’s multiplayer. This was widely frowned upon due to exploitative way in which it was implemented.… Continue Reading »

Usability and Brand Experience

We are surrounded by technology that allow us to make a purchase anytime anywhere. But what makes us recognize a brand instantly when we are viewing their e-commerce store on different devices? What evokes our memory about certain product when we walk into the retail space?

If you are looking to buy a new laptop for the upcoming semester, you might start searching online.… Continue Reading »

How UX Evolves for Virtual Reality

UX Design of VR

Hey designers, like it or not, virtual reality (VR) is really coming. We just spent or are still spending great efforts to adapt to the trend of mobile, now part of the focus should probably be shifted to look at the UX of VR. This article is going to talk about how UX looks like in virtual reality and what should be paid attention when designing for VR.… Continue Reading »