Author name: Kefan Ma

Transforming a ‘Sad N’ Boring’ template to a Happy N’ Beyond unique brand

/ / Projects

Our team of five, each held roles as UX Researcher and UI/UX Designer, conducted usability testing and iterative design to evaluate and optimize the conversion process on Happy N’ Beyond website. My Role UX Research, UI/UX Design Team Kefan Ma, Allison Long, Emily Gu, Lena Nazaryan, Lori Chiang Client Happy N’ Beyond Platform Happy N’ […]

Transforming a ‘Sad N’ Boring’ template to a Happy N’ Beyond unique brand Read More »

Otter_Feature Image

Design Critique: Otter.ai (iOS App)

/ / Design Critiques

Introduction Otter.ai is an AI-powered productivity tool that assists in real-time speech-to-text transcription across various scenarios, such as lectures, meetings, interviews, and everyday voice conversations. It accommodates the user needs of reading live transcriptions, generating key points summaries, or synching team meeting notes. Usability Issues No.1 1.1 Task: Add photo to the note 1.2 Problem

Design Critique: Otter.ai (iOS App) Read More »