Author name: Scott Dunay

“Do I Still Have to Buy Admission Too?” – Redesigning for Transparency at Shedd Aquarium

/ / Design Critiques

Abstract A surprising UX issue emerged at Shedd Aquarium: many users didn’t know General Admission was included in the cost of Programs & Events. I focused on uncovering why this was happening and designing data-driven solutions that resolved it. I identified that this critical information was missing entirely, especially on mobile, using eye-tracking data, behavioral […]

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Crafting Oppenheimer’s Inclusive Digital Future

/ / Projects

Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine

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Medscape: Search Usability Evaluation

/ / Projects

8-minute read Executive Summary Our team conducted a thorough usability evaluation of the search experience on Medscape.com, with an emphasis on improving user interactions and optimizing the search results page. We selected and evaluated 10 participants using surveys to gain valuable insight into their search experiences. This evaluation’s deliverables include comprehensive usability test results and

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