Ideas & Issues

Attractive And Emotion Change Our Decision Fig.1 Image Parking Signs in Los Angeles VS Nikki Sylianteng’s (Siang)   Introduction As Fig.1 showing, it is two examples of the parking signs. I believe that we could pick the better design one in 5 seconds from this two, this should be a super simple question. Because the […]

INTRODUCTION When designing products, there is a need to consider the psychology aspect of the user, since it has a direct connection to emotions. When a product isn’t design properly and creates difficulty for the user, it can lead to frustration and irritation, instead of providing a pleasurable experience.   In today’s world there is

  Introduction Understanding some basic psychological principles that impact visual perception is essential to user experience (UX) professionals interested in designing systems and products that better serve the needs of users. This post provides a brief overview of Gestalt psychology and demonstrates how many of its principles can help UX and interaction designers create interfaces

Image Credit: Quickmeme This post covers the concept of Need for Affect and how it can be used to improve and influence User Experience. Specifically, I will be focusing on how this concept can be applied to video game design.

The companies that focus on maximizing satisfaction, with regard to the entire customer journey, are more likely to increase customer satisfaction, loyalty and advocacy among their customers than companies that focus on parts of the business in a segmented way. In order to improve customer satisfaction, focus should be on the whole customer experience. Customers value the ability to be in constant and

  Everyone loves a good story, it’s how we connect and communicate with one another. Storytelling in user experience is no different. The benefits are more than just communicating and connecting with your audience – by approaching UX through the lens of a storyteller, one can significantly strengthen both the presentation as well as their

  The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise. Specifically, many take advantage of

Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles? In a previous post, I explored ways in which