News

What’s going on with IXD@Pratt? Posts in this category cover news, announcements, and other important information about the IXD program at Pratt.

Design Critique: Eventbrite.com

Eventbrite.com is a website for event planning, management, and ticketing. Eventbrite provides users with multiple services. Users can browse events, buy tickets to participate in events and create their own events. Home Page > Search Events On top of the home page of Eventbrite.com, it is the navigation bar. The navigation bar has the affordances

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Chatbots in our life: How to design a chatbot?

A chatbot is an artificial intelligence that provides the conversational interface to aid users with a set of tasks through text or audio. It was first introduced in 1950. Alan Turing, an English mathematician and computer scientist, outlined the Turing artificial intelligence test in his paper “Computer Machinery and Intelligence” (Dermoudy, 2018). The recent blooming of

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UX KPIs and PULSE Metrics

UX KPIs UX KPIs means key performance indicators of user experience, which helps to reflect the overall goal of a product or a website. With UX KPIs, user experience becomes tangible and measurable. UX KPIs are divided into two main categories, which are behavioral UX KPIs and Attitudinal UX KPIs.  Behavioural UX KPIs measure what

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