News

Pratt News is a resource for current events and other content relevant to the Pratt community. It features a unique navigation menu that sets it apart from the rest of the Pratt Institute website. In this project, our team used Google Analytics and HotJar to help users find content and get around the site more

Project overview Seafood Watch is a program of the Monterey Bay Aquarium that seeks to promote sustainable seafood by transforming the seafood industry.  Our dynamic team of four members was given the task of analyzing how Seafood Watch users utilize the search features on their website using their recommendation database. We were able to track

Starbucks is the world’s largest multinational chain of coffee shops. Starbuck’s iOS mobile application features mainly include allowing users to find stores, redeem offers and order. Homepage First glance upon the Homepage, there aren’t any striking problems. The discoverability of the app is great. It is easy to locate a user’s desired action as most

Introduction I was tasked to review a digital interface against Don Norman’s design principles in his book, The Design of Everyday Things. I reviewed an app called iRobot. The app is installed on my iPhone. iRobot is used to perform, monitor, and troubleshoot actions on the Roomba vacuum cleaner, a robot that vacuums your home