What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.
Universe is an IOS application that empowers users with the ability to create and publish their own websites in minutes. It is a dynamic platform with the main goal to give its users the ability to easily and quickly do what competitor platforms, like Squarespace, Wix, and WordPress, do- but this time on a mobile […]
Champions of Universe Read More »
Braata Productions Client: Braata Productions Team: Pratt Institute Role: User testing, qualitiative data analysis, mock ups, presentation Timeline: 2 Months Type: Desktop Braata Productions came to the Pratt Insititute’s Center for Digital Experiences to redesign their website with a focus on making the experience more consistent and more usable. Since Braata Productions in the past
Understanding a Younger’s Audience Interest in Attending Caribbean Cultural Events Read More »
Client : Brataa Production My Role : UX Researcher Skills Applies: Moderated User Interviews – Analyzing Data Collection – Information Architecture – Recommendations Timeline : 2 months CLIENT Braata Productions Inc. is a non-profit Performing Arts Company focused on cultivating an environment in which Caribbean culture & heritage can be experienced by all members of
Moderated User Testing: Braata Production Read More »
The Client My research group was approached by Andrew Clarke of Braata Productions to help improve the user experience of his organization’s website. Braata Productions is a Caribbean arts and culture organization that hosts events and fundraisers to help promote everything the Caribbean has to offer here in NYC. Our Team For this usability study,
Evaluation Story: Braata Productions Read More »
Overview The Metropolitan Museum of Art is one of the largest and most prestigious art museums in the world. Its collection has more than two million works of art from all around the world, spanning five thousand years of world civilization from prehistory to the present.The Met partnered with Pratt Institute to understand more about
Enhancing the user experience of The Met’s website using eye-tracking Read More »
Website Analytics The research aims to collaborate with the redesign of the museum’s website. With the data analysis, we wanted to understand the behavior of the user of the Chicago area and outside Chicago within the current web to improve and generate engagement with the content online and show what the museum offers. Goal 1:
Overview Introduction Engram is a website aid for high school students in the AP World History course. This project is a study on the usability of Engram. The evaluators carried out this study utilizing remote moderated user testing. In this study, a total of nineteen usability problems were found. After evaluation, the evaluators summarized three
about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what
Using Google Analytics to Inform The Center’s Website Redesign Read More »
Introduction Whether a neighborhood, a college campus, a civil service program, or a well-attended Twitch channel, it’s hard enough already to move away from a community without fearing that you might lose touch with those you love once you leave. For many of us, beginning in March 2020, this worry came unexpectedly true as we
Humanizing Online Events and Donation Flows for NYC Urban Fellows Alumni Association Read More »
Overview The Urban Fellows Alumni Association is a non-profit organization for the former participants of the New York City Urban Fellows Program. While the organization aims to sustain a network of alumni to support them socially and professionally, its current website doesn’t align with its goals. This project’s goal was to create a sense of community