Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Smithsonian Learning Lab Search Tool Evaluation Report

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We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.

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Improving current fan retention and new fan conversion on USA Rugby

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IntroductionWe believe that USA rugby plays a major role in boosting the sports fan community in the United States.One approach to do this is to add the most skillful rugby athletes to their roster; each one must set an example of a player with sufficient abilities. We employed web analytics techniques in this analysis to learn

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Increasing post-pandemic participation in USA Rugby’s events

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Overview USA Rugby is the national governing body of the sport in America. With over 3000 clubs active in all 50 states, USA Rugby’s website is the front door for people of any age or location accessing information related to events, matches, membership, and more. The non-profit organization hoped to gather behavioral insights as the

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Champions of Universe

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Universe is an IOS application that empowers users with the ability to create and publish their own websites in minutes. It is a dynamic platform with the main goal to give its users the ability to easily and quickly do what competitor platforms, like Squarespace, Wix, and WordPress, do- but this time on a mobile

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Understanding a Younger’s Audience Interest in Attending Caribbean Cultural Events

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Braata Productions Client: Braata Productions Team: Pratt Institute Role: User testing, qualitiative data analysis, mock ups, presentation Timeline: 2 Months Type: Desktop Braata Productions came to the Pratt Insititute’s Center for Digital Experiences to redesign their website with a focus on making the experience more consistent and more usable. Since Braata Productions in the past

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Moderated User Testing: Braata Production

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Client : Brataa Production My Role : UX Researcher Skills Applies: Moderated User Interviews – Analyzing Data Collection – Information Architecture – Recommendations Timeline : 2 months CLIENT Braata Productions Inc. is a non-profit Performing Arts Company focused on cultivating an environment in which Caribbean culture & heritage can be experienced by all members of

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Enhancing the user experience of The Met’s website using eye-tracking

Enhancing the user experience of The Met’s website using eye-tracking

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Overview The Metropolitan Museum of Art is one of the largest and most prestigious art museums in the world. Its collection has more than two million works of art from all around the world, spanning five thousand years of world civilization from prehistory to the present.The Met partnered with Pratt Institute to understand more about

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