Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Leveraging Analytics to Increase Reach and Engagement for Braata Productions

Introduction Braata Productions is a not-for-profit organization that provides a platform for Caribbean and Caribbean-American artists to express themselves through folk art, theater, music, education and community events. Organizational Goals Braata expressed a desire to improve their web presence in order to: Process In collaboration with Andrew Clarke, Executive Director of Braata, I spent three […]

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Creative Capital: Website and Instagram Insights

Tereza Chanaki | INFO-685-01 | MSc Museums and Digital Cultures Overview  Creative Capital is committed to understanding how their digital audience is interacting with the website and whether their content is reaching key users. As a non-profit grantmaking organization that is dedicated to funding artists in their pursuit of groundbreaking new work, their organization vision

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Medscape: Usability Case Study

GOAL: Evaluate search across Medscape site Medscape: Reference website for medical professionals Primary Audience: PhysiciansOther Audiences: Nurses, Pharmacists, Physician Assistants, etc. Team C: Usability Theory & Design Students with diverse & complimentary backgrounds All of the members of Team C participated across the usability study — contributing to the pre and post test surveys, conducting

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Revolutionizing Online Learning: A Usability Testing Case Study of Knowunity

Knowunity, Europe’s largest e-learning platform, recently launched its mobile app in the US. Users can share and exchange resources like notes, study sheets, and test preparation materials while using the platform to communicate with other students across the country. This case study focuses on remote usability testing for Knowunity. The testing revealed that users found

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Medscape: Search Usability Evaluation

8-minute read Executive Summary Our team conducted a thorough usability evaluation of the search experience on Medscape.com, with an emphasis on improving user interactions and optimizing the search results page. We selected and evaluated 10 participants using surveys to gain valuable insight into their search experiences. This evaluation’s deliverables include comprehensive usability test results and

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Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4

Overview The Smithsonian Associates is a cultural organization that  acts as the educational branch of the Smithsonian Institution. Established in 1965, this organization presents a variety of educational activities, such as talks, workshops, creative arts courses, and live performances. Through its vast array of annual events, the Smithsonian Associates strives to foster a passion for

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Leveraging Two Versions of Google Analytics to Boost Engagement with Smithsonian Associates Pages & Products

Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our

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Creating an analytics report for Braata Productions

Overview Client: Braata Productions Team members: Nishi Chitale, Nathalie Traikos, Marc Molta, Olivia Loeb-Mevorach Project Duration: 3 weeks Tools used: Google Analytics, Supermetrics, Google Sheets, Looker Studio Introduction Braata Productions is a charitable organization that offers an avenue for artists of Caribbean and Caribbean-American descent to showcase their talents through a diverse range of mediums

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Case Study: The Norman Sicily Project

Method: Moderated User Testing Team Members: Alicia Ritchie, Karan Vora, Keyi Zhang, Yiying Zhou Client: The Norman Sicily Project Introduction The Norman Sicily Project, founded by the client, contained history about the Norman Rulers and its lineage in Sicily. The client experienced extensive usability issues on the web interface that participants gave feedback on during

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