Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

An image depicting cowboys in historic Montana

Helping increase the online reach for a state heritage organization

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The Montana Historical Society is the State of Montana’s primary cultural heritage resource for historical archives and permanent state agency records. As MHS continues their efforts to bring more attention toward its many historical resources, our research group conducted an analysis of their website’s performance metrics, as well as an audit of its SEO performance. […]

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Clay Design System

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Clay Design System Quick Summary My Role: Design Manager, Product Designer and UX Researcher The Team: Sneh Ganjoo, Marc Molta, Becky Su Outcome: Building a Design System for Formbricks with a UI Kit and detailed documentation Figma UI Kit Clay Documentation The origins of a Design System Formbricks is a product aimed at helping companies

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Crafting Oppenheimer’s Inclusive Digital Future

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Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine

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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

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Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for

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From Static to Dynamic: Rethinking Merchant’s House Museum’s Website to Connect with Young Visitors

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CONTEXT MHM’s website had become stale: a crucial yet underutilized point of contact for Young Visitors The Merchant’s House Museum is New York City’s only 19th century home preserved intact, with original family furnishings and personal belongings of the Tredwell’s family. Despite the visitation numbers reaching pre-pandemic levels, the museum still struggled to appeal to

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Converting Interest into Impact

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Overview: For this project, our team of four graduate students (Medhaswi Paturu, Marc Molta, Josie Xu, and myself) was tasked with evaluating Concern Worldwide’s website and conducting user research to find out how to optimize their website for new donors. Concern Worldwide is a non-profit organization focused on aid for extremely impoverished countries. Their overall

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Elevating User Engagement & Information: The Story of NYMS Website Redesign

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Team members: Yuxin Huang, Sacchit Vartak, Priyanka Jain, Ruhee ShahProject duration: Feb-May 2023 The New York Mycological Society The New York Mycological Society is a mushroom club for anyone with an interest in fungi. The organizational goals of NYMS are: However, their current website didn’t meet their organization’s needs. Therefore, we designed A platform that

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A Product Design Case Study: Rescue City Website Redesign

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Duration: Feb – May 2023Team members: Shan Chang, Carolyn Yu, Katie Im, Nahee Kim About Rescue City  Rescue City is a nonprofit, foster-based dog rescue organization that aims to rescue and rehome dogs in safe and loving homes. The organization relies on the community, including adopters, volunteers, donors, and partners, to carry out its mission.

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reSTORE for Witness to Mass Incarceration

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OVERVIEWreSTORE is a storytelling marketplace where formerly incarcerated people (FIP) businesses can promote and sell their products and services. We’re an initiative started by Witness to Mass Incarceration, a non-profit dedicated to improving and empowering the lives of incarcerated and formerly-incarcerated people. ABOUT WITNESSFrom invisibility and victimization to empowerment through documentation, leadership training, organizing, and

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