Tools & Techniques

UX design is all about iteration. Sometimes we may impress by some awesome products with longevity history. They improve their system based on users’ need. Sometimes they also solve the problem and make the dead product or brand come back to life. For an old and high reputation product, it is really hard to make

What is a diary study? A diary study is a daily log of activities that you get a user to keep over an extended period of time. Users might need to take photos or videos to explain their activities and highlight things that stood out to them across the course of their day. We run

Journey-driven transformation is a powerful, end-to-end approach for creating exceptional “customer experiences” that drive revenue, profitability, and sustainable competitive advantage. As said by Ann Lewnes, EVP and CMO of Adobe: The term ‘customer experience’ won’t exist in the organization of the future. It will be so deeply entrenched in a company’s product, process, and culture that

I came across this usability research tool the Rainbow Sheet in a case study. I took some time to research on this tool and found it to be a very concise and quick tool for generating insights from the user testing and a visually pleasing way to deliver the findings. The Rainbow sheet consists of

When measuring user experience, how can we decide which specific metrics to implement and track to make data-informed decisions? The Goal-Signal-Metrics Process is a powerful tool to map product/feature goals to specific metrics, allowing the product team to focus only on the most useful metrics relates to the product/feature.